PERSUASION AND THE PUBLIC MIND

The Persuasiveness of the Source


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  • Our perception of persuaders created by media.
  • Characteristics of credibility.
  • Mediated information.
  • Creating an image for individuals and organizations.
  • Unknown sources of information.
  • Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

    Resources: Persuasion in the Media Age by Timothy Borchers (book)

    Persuasion: Social Influence & Compliance Gaining by R. Gass & J. Seiter (book)

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