Instead of stacking numbers in the increments of one, we could also use something else to perceive our life. Some years back another friend told me he has only a few dogs left. I did not understand at first what he was saying.

there’s another way to succeed in the market. It’s based on your ability to create your customers’ attachment to you.

The whole purpose is to focus on these customers and serve them better than anyone else: to delight those who value and want what you’re doing more than anything else. The process to become oversubscribed concentrates on understanding who are these people, how to find them and what is it exactly what they want.

The book walks through the whole recruitment process and gives enough practical guidance to plan and execute hiring in detail. It takes the view of hiring manager who’s responsible of the new recruitment and provides tips how to involve and handle the HR department if the company has one.

Supertrends reminds us to look into those lingering things that barely move when you focus on them but are huge when compared to the historical already happened changes.

Much of business is about to-do items and practical steps to follow. The below books belong to this category of getting things done but no point re-inventing the wheel

Category creation is a business strategy where the company is focusing on marketing the category by focusing on the new problem in the industry more than the actual solutions for it.

Survival to Thrival is a practical and rather hands-on guide for founders, investors and executives that are in the middle of enterprise startup growth.

The path to great discoveries and success is not always paved with grit and specialisation. Generalist may be slower in life to bloom but more weird and wicked their world become the better they tend to perform compared to specialist.

Loops is about the iterative processes of human-centered business design where you turn ideas into reality with a systematic approach.