Nuggets:

• This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotely
• Don’t forget about the incredible power of puns in branding and marketing.

Action Steps:

1. Create a business overview/plan including the product, points of differentiation, value proposition, etc...
2. Create a financial model with some basic assumptions to ensure that the idea will be profitable
3. Validate product/market fit (before spending serious money or seeking investment dollars)
4. Create a basic landing page with the value proposition and run Facebook ads to it
5. Use the data collected from ads to inform and iterate on the financial model

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

• Sheets & Giggles
• Startup Financial Modeling via Startup Rocket
• ATHLEAN-X
• Six Pack Promise
• Nike Run Club App

Colin McIntosh is Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. They won first place at Denver Startup Week 2018, have since gone on to make and raise millions of dollars in revenue and venture capital.

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