Note: This is an audio version of IoNTELLIGENCE Issue 75. While podcasts are usually only available to paid Community Members, this one is available to everyone today.

IoNTELLIGENCE blends neuroscience, attention economics, and strategic AI skills to help high performers thrive in our rapidly changing world.

Upgrade Your Brain. Master AI. Become an Attention Capitalist.

Photo by MART PRODUCTION

In this audio episode, I break down why attention has quietly become the most valuable form of capital in 2025—more important than money, power, or even real estate.

From creators placing YouTube channels in family trusts to VCs launching more podcasts than funds, the evidence is everywhere: the ability to attract, hold, and direct attention now functions like an investable asset.

I unpack what “Attention Capital” really is, how it compounds, why it decays, and what leaders must do to build, deploy, and measure it in an age where AI has made attention the ultimate scarce resource.

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

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