IoNTELLIGENCE blends neuroscience, attention economics, and strategic AI skills to help high performers thrive in our rapidly changing world.

Upgrade Your Brain. Master AI. Become an Attention Capitalist.

I had the great pleasure of taping a podcast episode this month with IoNTELLIGENCE Community Member Frank Gullo.

As Chief Technology Officer at Aleron, Frank is a keen thinker on strategic technology leadership. He’s passionate about exploring AI and emerging technologies that will shape our future, which led him to create and host the TechXY Turbo podcast.

This episode addresses the impact of AI on leadership and personal productivity, explores how our smartphone slot machines and dopamine dampen creativity, and discusses how our Stone Age brains need nature, sociality, and movement to think optimally. We conclude with some essential strategies for thriving in a world dominated by exponential technology and infinite distractions.

Some of the hot takes you’ll get from this show:

* Neuro-Optimization is all about leveraging the extraordinary neuroscience breakthroughs of the last two decades to learn how to use our biology like a technology and treat the brain like a performance-optimized asset.

* As AI commoditizes intelligence, “taste”—a combination of judgment and craft—will become a critical professional currency, requiring individuals to curate their information diet and intentionally develop their personal style.

* "In an era where you can produce a business plan with a button, and you can come up with a hundred different product ideas, where does taste come in? Well, taste decides what you choose to pursue."

* On the chilling effect distraction has on creativity: Whenever a micro moment of boredom occurs, people fill it with something. They pick up their phones to text, open an app, check stock portfolios, or surf TikTok and Instagram Reels. This constant stimulation trains the brain to be intolerant of boredom. Enter “stoplight scrolling,” where people look at their phones even during a short, 30-second red light because they cannot tolerate mere seconds without a dopamine fix.

* On creating mental space in the age of unlimited content: “We need to start putting our brains in airplane mode more often. Just as when you get on a flight, we need to start turning off the receive button in our brains so that we can digest the terabytes of information that we consume every day.”

Listen to the entire “Rewiring Leadership in the AI Age” episode on Apple Podcasts, Spotify, YouTube, and Amazon, or directly in the player above.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of IoNTELLIGENCE Issue 75. While podcasts are usually only available to paid Community Members, this one is available to everyone today.

IoNTELLIGENCE blends neuroscience, attention economics, and strategic AI skills to help high performers thrive in our rapidly changing world.

Upgrade Your Brain. Master AI. Become an Attention Capitalist.

Photo by MART PRODUCTION

In this audio episode, I break down why attention has quietly become the most valuable form of capital in 2025—more important than money, power, or even real estate.

From creators placing YouTube channels in family trusts to VCs launching more podcasts than funds, the evidence is everywhere: the ability to attract, hold, and direct attention now functions like an investable asset.

I unpack what “Attention Capital” really is, how it compounds, why it decays, and what leaders must do to build, deploy, and measure it in an age where AI has made attention the ultimate scarce resource.

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Recorded on location in Cardiff, California, July 7, 2025

IoNTELLIGENCE helps high performers thrive in a fast-changing world by building smarter brain habits and strategic AI skills.

Upgrade Your Brain. Master AI. Be Future-Ready.

I had the great pleasure of taping this podcast episode on July 7 with my good friend - and IoNTELLIGENCE Community Member - Robert Richman.

Robert is a sought-after keynote speaker and one of the world’s leading authorities on employee culture. He is also the author of The Culture Blueprint, a comprehensive guide to creating a high-performance workplace. He hosts the Culture Hackers podcast, a show about culture hacking at companies, in business, and around the world.

This episode explores the transformative power of AI, which will fundamentally reshape work, industries, and even humanity's status as the "apex predator." We also discuss whether AI’s seductive convenience could drive us toward isolation rather than genuine human connection. We grapple with how AI challenges our very understanding of attention, memory, and consensus reality. Finally, we dive into my thesis that "taste" and "agency" have become paramount in an AI-driven world, where the ability to make discerning choices and act on ideas becomes more valuable than mere intelligence.

Some of the hot takes you’ll get from this episode:

* "We're now learning, like I like to say, to use our biology like a technology."

* "In an era where you can produce a business plan with a button, and you can come up with a hundred different product ideas, where does taste come in? Well, taste decides what you decide to pursue."

* "If we are what we remember... that intentionality, that intentional application of memory and attention, that's what becomes... the pillars of what we call our life."

* "I think that the most dangerous competitors that any business leader who's listening to this podcast has are not the companies that you know. It's an AI native version of whatever your product is."

Click here to listen to this podcast on Apple Podcasts or here to tune in from your browser.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of IoNTELLIGENCE Issue 58. While podcasts are usually only available to paid Community Members, this one is available to everyone today.

IoNTELLIGENCE delivers neuroscience-backed insights to help high-performers optimize their minds, harness AI, and thrive in a fast-changing world—in five minutes a week.

Upgrade Your Brain. Master AI. Be Future-Ready.

Photo by KATRIN BOLOVTSOVA

How many phone numbers can you remember?

I can recall around five—at least two of which are my own and the one that rang at the home I grew up in. This is what happens when we outsource our memories to our mobile phones. No one planned to forget those numbers; it just happened because we relied on the machine to dial them for us.

It’s an instructive analogy for the risks we run when using other mind-extending technologies. It’s especially relevant with the arrival of ubiquitous, omniscient AI.

It’s no longer a question of whether AI will impact our work and lives but how deeply and quickly. We need to learn how to use these tools strategically now, which is why I like to say that AI requires IA (Intelligent Augmentation). Those initials could also stand for “Intentional Application.”

I tracked my use of these cognitive instruments for a week and then reflected on how to collaborate with them intelligently and intentionally. When employed correctly, AI can give you new abilities, sharpen your thinking, and free you from drudge work. However, you must guard against de-skilling, dumbing yourself down, and developing AI dependency.

How can we strike the right balance between being force-multiplied by AI and not becoming reliant on it?

Taking inspiration from that canonical self-help manual from Stephen Covey, “The 7 Habits of Highly Effective People” (“Begin with the end in mind”), here are my “6 Rules for Mastering AI.”

🏆 The 60-Second Shift: The 6 Rules for Mastering AI in 2025

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of IoNTELLIGENCE Issue 57. While podcasts are usually only available to paid Community Members, this one is available to everyone today.

IoNTELLIGENCE draws on science and strategy to help busy people achieve professional success, personal transformation, and lasting happiness in a few minutes a week.

Photo by Tara Winstead

Last week, I outlined the effects of the AI Revolution on work and life. In this issue, I explore the philosophical and societal implications of the onset of what Sam Altman calls the “Intelligence Age.”

🏆 The 60-Second Shift: 10 Reflections on AI in 2025

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of the latest IoNTELLIGENCE Professional Development Brief. While podcasts are usually only available to paid Community Members, this one is available to everyone today.

IoNTELLIGENCE draws on science and strategy to help busy people achieve professional success, personal transformation, and lasting happiness in ten minutes a week.

Photo by Piseth Mao

Can I let you in on a secret? I like planning projects more than working on them.

Sure, I get a thrill when I finish one. But that delight is nothing compared to the regular dopamine squirts I receive from thinking about how to tackle it, building To-Do lists, and basking in the glorious state of getting ready to work. It’s not that I get more rewards from designing than from doing; rather, I get some while putting in nowhere near the effort required to complete the task.

Dreaming is a sneaky form of cheap satisfaction.

This is not the dopamine bogeyman that I usually rail against. Longtime readers know I call the current 21st-century economy “Dopamine Capitalism” because the biggest industries hijack our limbic system to get clicks, downloads, and dollars from us. However, this isn’t another screed against TikTok, Taco Bell and Temu.

While those companies are definitely not your friends, here’s a different cold truth: we’re often our worst enemies. Those products and services are engaging because they tap into our natural preference for immediate, effortless rewards. But we often deceive ourselves in the same neurological manner without their prompting.

Like in cliched horror flicks, the call is coming from inside the house.

Here’s how to overcome our mind’s lazy shortcuts.

🚨 If You Only Do One Thing From This List

Don’t fall for dopamine’s tricks. Seek harder but ultimately more meaningful transformations.

Note: I will launch a dopamine-themed challenge next month for phone-free February. Stay tuned!

🏆 The 60-Second Shift

The IoNTELLIGENCE Top 5®️ Dopamine Traps: Planning vs Doing. Starting vs Finishing. Ideas vs Execution. Learning vs Applying. New vs Great.

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of the latest IoNTELLIGENCE Professional Development Brief. While podcasts are usually only available to paid Community Members, this one is available to everyone.

IoNTELLIGENCE draws on science and strategy to help busy people achieve professional success, personal transformation, and lasting happiness in ten minutes a week.

Time Investment: 10 Minutes.

Goal: Provide a 5-step framework to help you avoid the pitfalls of plans but succeed in high-performance planning.

Photo by Ann H

As the famous business thinker Mike Tyson once noted, "Everyone has a plan until you get punched in the face.”

That sentence says as much about the value of a plan as it does about the disruptive power of a punch. But does your strategy really go out the window as soon as reality intercedes? The truth is more complicated.

A plan is a sequence of actions describing how to accomplish a goal. While the actual step-by-step list might end up having limited value, the act of planning is always valuable. In an era of volatility and uncertainty, thinking through contingencies is particularly critical before disruption—or disaster—strikes. After all, the best time to figure out what you’d save in a fire is not while the house is burning down around you.

Here’s why plans are useless, planning is priceless, and why we formulate strategies in the first place.

🚨 If You Only Do One Thing From This List

Have a Plan A, a Plan B, and a Plan Z.

🏆 The 60-Second Shift

The IoNTELLIGENCE Top 5®️ Rules of High-Performance Planning: Beware of Planning as “Productivity Theater.” Have a Plan A, a Plan B, and a Plan Z. Sticking to the program is the hard part. Prioritize preparation over prediction. Plan across multiple time horizons.

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of the latest IoNTELLIGENCE Professional Development Brief. While podcasts are usually only available to paid Community Members, this one is available to everyone.

IoNTELLIGENCE draws on science and strategy to help busy people achieve professional success, personal transformation, and lasting happiness in ten minutes a week.

Time Investment: 10 Minutes.

Goal: Provide a quick but effective 5-step framework to help you make better decisions.

I don’t read much fiction, but when I do, it’s almost always spy novels.

I love the propulsive plots and globe-spanning set pieces. But the best reads also feature super-smart analysts and operatives playing three-dimensional chess against the bad guys.

Intelligence agencies like the CIA must be world-class information processors and problem solvers. Their “product” is insight, and their client is the most powerful person on Earth. Interestingly, the CIA defines “Intelligence” as providing principals like the President a “decision advantage,” and that’s what I strive to do for my IoNTELLIGENCE readers (and podcast listeners).

We may not face choices with the same stakes as POTUS, but they still matter greatly to us. That’s why we must become more strategic in our approach to problems.

If you’re still considering alternatives with “pros” and “cons” columns, it’s time to raise your game. These days, when information is plentiful but understanding is elusive, I recommend that my executive coaching clients develop a methodology to use each time they examine options.

Here’s how one of the agency’s best analysts approaches complex decisions.

Note: Hat tip to IoNTELLIGENCE Community Member Dr. Talat Chughtai for suggesting this addition to my Professional Development Brief format - for particularly busy professionals:

🚨 If You Only Do One Thing From This List

Always ask and answer this crucial question:

What is the ultimate goal that I’m trying to accomplish?

🏆 Key Takeaways

The IoNTELLIGENCE Top 5®️ Ways to Analyze Problems Like the CIA: Find the real question. Identify the drivers. Decide on your metrics. Collect the information and assess your confidence level. Ask yourself: what are you missing?

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of the IoNTELLIGENCE Professional Development Brief. While podcasts are usually only available to paid Community Members, this one is available to everyone.

IoNTELLIGENCE draws on science and strategy to help busy people achieve professional success, personal transformation, and lasting happiness in ten minutes a week.

Time Investment: 10 Minutes.

Goal: Provide science-backed tips on strategically using exercise to upgrade your brain.

Do you realize that just 20 minutes of moderate exercise can improve your information processing and memory by up to 20%?

Even a single intense training session can improve cognitive performance, particularly in attention and executive function—as much as 30% post-workout.

I’ve written extensively about how fantastic exercise is for your mental and physical health. But did you know it’s also nature’s “smart pill,” too? 

Here’s how to strategically use exercise to improve your brain power.

Photo by Nadezhda Moryak

🏆 Key Takeaways

The IoNTELLIGENCE Top 5®️ Ways to Upgrade Your Brain with Exercise: Combine cardio and weights. Go hard, not long. Exercise early for the biggest brain boost. Walk for creative thinking. Being fitter is better - for your body and brain.

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe

Note: This is an audio version of the inaugural Professional Development Brief. Usually, this podcast is only available to paid Community Members, but today, everyone is receiving it. Enjoy!

IoNTELLIGENCE draws on science and philosophy to help busy people achieve professional success, personal transformation, and lasting happiness in five minutes a week.

I’m introducing a new format for IoNTELLIGENCE readers today. In addition to the regular Issues and the Friday Brush Pass, the Professional Development Brief will deliver one vital idea to help you perform, transform, and flourish that you can metabolize in one minute.

It’s inspired by The President’s Daily Brief, a summary of high-level intelligence and analysis on national security issues produced by the Central Intelligence Agency for the president every day since 1946.

💡The Idea:

Reading Atul Gawande’s masterful “The Checklist Manifesto” changed my life. Not only did I discover how airline pilots and surgeons use them to save lives, but I also realized the power of solving a problem once. Since then, I’ve advised my executive clients to develop this discipline (as I have).

The checklist is probably the most powerful tool you’re not using.

Photo by Pixabay

🏆 The 60-Second Shift:

Turn anything you do more than once into a checklist. 

Thank you very much for being a Member of the IoNTELLIGENCE Community and supporting my writing and podcasting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iontelligence.substack.com/subscribe