We met Rodrigo Ibieta who is the Director of Hardware Product Management for Universal Audio

Rodrigo Ibieta has spent his entire career within the musical instruments and audio sectors. He is currently the Director of Product Management for Universal Audio’s hardware line, which includes Apollo and Volt audio interfaces, UAFX pedals, microphones, and more. He has previously worked for Apple, Beats, Fender, and Guitar Center in Product Management and Sales roles. He has been writing and recording songs for 20 years as a multi-instrumentalist player.

We discussed why a product career is a great option for musicians, mixing engineers and engineering students and what it is like to be a product guy in a famous company like UA.

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We met Laren Agius, a Director of Product at Beatport. Laren develops products for DJs and the Electronic Dance Music Community.  He is also a DJ himself with over 15 years of experience and a sound designer when not behind the decks.

 During the live show Laren presented the case study of how Beatport implemented a consistent approach to product discovery (analysis of customer needs). We will hear from Laren first hand how to implement such an approach and what benefits you can expect: how much time you need, what teams are needed, and what challenges you may face.

More reading about Discovery and Dual Track

https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309

https://medium.com/@daviddenham07/dual-track-agile-the-secret-sauce-to-outcome-based-development-601f6003ea73 

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We met Max Shafer, co-founder and CEO of Just 4 Noise, an AI startup that empowers music producers to generate a range of unique, one-shot samples from a simple line of text. Max is a Berlin-based musician and DJ who worked as an AI-oriented product manager in various sectors before starting a company.

During the live show, Max shared his experience of starting an AI company in the music industry and dive into how his previous PM career helped with the entrepreneurial journey in this field.

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In this episode we met Noam Levinberg, the founder and CEO of Safari Pedals, a new audio company renowned for its innovative plugins. With over 20 years of experience as a mixing and mastering engineer, Noam also served as Head of Audio at Artlist.io, where he played a pivotal role in starting and shaping their audio department.

Noam shared his view on creating successful audio products: passion. He also dived into the delicate balance between passion and market research, addressing the question: Who are we creating products for? And what should we build?

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We met Matthew Collings, the Head of Product and Board Member of Krotos an audio company based in Edinburgh that builds sound effects and plugins that provide fast and efficient sound design workflows. Matt worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records.

We tried to answer the question if product-led-growth (PLG) can be applied in the audio and music industry. PLG is an approach to growth where user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.

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During this live show, we met Simon Cross, the Chief Product Officer of the music tech company Native Instruments. Simon leads product management, product design, sound design, strategic partnerships, and strategy teams across the group’s brands: Native Instruments, iZotope, Brainworx, and Plugin Alliance.

We discussed how technology changes music is made and consumed, the opportunities and challenges related to those changes, and how companies like Native Instruments use those trends to help people overcome creative barriers in making music. We will also ask Simon about what it is like to be the CPO of one of the most interesting music companies of the last few decades.

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During this live event we met Francois Quereuil, former VP of Audio Product Management at Avid. Francois was responsible for Avid's product portfolio of renowned industry tools (Pro Tools digital audio workstation and Sibelius music notation) and integrated solutions (audio hardware, control surfaces, and live sound systems).

We discussed the challenges of creating and executing a product strategy in a crowded market and what the work of a Product Executive from a leading audio company entails.

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During this live podcast, we met with Simon Ashby, Co-founder and VP of Product of Audiokinetic, a famous company from Montréal, Canada that develops leading audio software for the video game industry. He explained how Audiokinetic manages its product portfolio - their famous game audio engine Wwise, their new multi-layer sample engine Strata and other tools and platforms

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During this first live we heard the story about how a Polish startup Zylia, successfully launched its product, the ambisonics microphone, to global markets. Our guest, Tomasz Żernicki, co-founder, CTO and later CEO of Zylia and had been involved in the project from the beginning – from early prototypes and market testing to a global expansion and winning NAMM best-in-show

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Welcome to Audio Products Podcast! It's here to provide inspiration and tips for people who love building audio and music tech products