Magazines and brands are getting to podcasts. But creating podcasts that people actually want to listen to requires strong editorial strategy and audience development. In this special two-part episode of AudioMag, we hear insights from Tom Webster, SVP of Edison Research and Chris Boyce, Co-Founder of Pacific Content. This is Part II. Music: TimeTrain by PC III.

In a special two-part episode of AudioMag, we hear insights on the podcast industry, unpack audience data and take a closer look at best practices for podcast production. Music: TimeTrain by PC III

First-person pieces have long been a staple of magazines and their presence has grown with the rise of hot-take culture. Editor and writer Kim Pittaway examines the key elements that make a personal narrative work. Music: TimeTrain by PC III

Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. Music: TimeTrain by PC III

Finding and fostering new talent can be a challenge. Sharon McAuley discusses Magazine Canada's National Paid Internship Program and the pilot initiative in 2018. Music: TimeTrain by PC III

Great service packages are a staple in magazine publishing. Stacey McLachlan, executive editor of Western Living and Vancouver magazines, shares her tips to make service packages indispensable to readers. Music: TimeTrain by PC III

Having an engaging and responsive online presence is key for many publishers' digital marketing strategies. Twitter Canada's Head of Consumer Marketing Laura Pearce shares her tips and best practices for real-time marketing. Music: TimeTrain by PC III

In part 2 of a special episode of ad fraud, we continue our conversation with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size and nature of the ad fraud problem, and what's being done to confront it. Music: TimeTrain by PC III