Welcome to Peak Property Performance! In this episode, co-hosts Drew Hall and Bill Douglas dive into the evolving role of commercial real estate brokers - and what owners and investors need to know now that market data is everywhere, but actionable insight is hard to find. They’re joined by Jim Resha, a veteran investment sales broker and principal at Sperry Commercial Global Affiliates, who shares four decades of wisdom about turning information into strategy.

Together, they explore how digital discipline, data interpretation, and technology audits are transforming asset valuation and transactions. You’ll hear candid stories from Jim Resha about his own journey to formalize and audit his tech stack, and learn why having the right tools (and knowing how to use them) makes a world of difference to performance and profitability - from brokerages to property management and investment groups.

Plus, stick around for the “extra floor” - a rapid-fire segment where Jim Resha opens up about productivity habits, career advice, and what recharges him outside work. If you want practical insights at the intersection of data, technology, and real estate strategy, this episode delivers.

Today’s guest: https://www.linkedin.com/in/jimresha/