Managing Marketing

Audrey Dauvet And Darren Talk Intellectual Property and Innovation


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Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the need for careful consideration when investing in innovation.

https://www.trinityp3.com/2020/05/intellectual-property-innovation/

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