Key highlights: 

0:51 - Rich’s introduction02:12 - What are AR ads? 04:42 - The difference between AR and VR 07:06 - How brands can benefit from introducing AR09:20 - Try before you buy13:14 - Portal Filters 15:37 - The impact of AR on memory recall16:36 - AR ads lower return rates18:16 - Reducing customer anxiety with AR19:38 - Case Study: increasing AOV in a children’s sunglasses brand22:48 - The role of AR in alleviating sizing issues in clothing companies24:35 - Increasing cart value with style matching
26:15 - What are the costs involved with implementing AR?28:12 - How to implement AR well 30:57 - Don’t wait for AR glasses to become a thing!
32:08 - How to get started and test AR for your business 33:36 - Improving conversion rate with 3D & AR 34:40 - Seeing the potential of AR with Polycam & 3D Scanning36:52 - Rich’s ideal lunch guest40:12 - Rich’s recommended marketing tools
If you’d like to hear more from Rich and Augmented Hype you can connect with him on Linkedin.