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Full episode, chapters and resources · Watch on YouTube
What does a builder of consumer businesses see in the future of wellness?
Alexandra Wilkis Wilson joins Demian Bellumio on Augmented Wellness to trace her journey from a New York childhood and summers in Key Biscayne to Gilt, GlamSquad and consumer investing at Clerisy.
They explore what sport teaches about resilience and teamwork, how founding a company changes the way you evaluate founders, and why better-for-you products and real-world experiences matter in an increasingly digital life. Alexandra discusses examples from her investing work and closes with advice for young women finding the intersection of their strengths and interests.
Demian also demonstrates an early racket-sports data prototype, prompting a conversation about what movement context might add beyond a watch's headline metrics. The demonstration is exploratory; its readings and potential coaching or health applications have not been independently validated.
Investment relationships and business experiences discussed are the speakers' accounts at the time of recording, not investment recommendations. Product views are opinions, not medical advice. Plans mentioned in the interview are not announcements of current product availability.
Hosted by Demian Bellumio. Produced by Betterness.
Official resources:
Clerisy: https://clerisy.com/
Augmented Wellness: https://augmented.betterness.ai/
Production note: the brief opening background animation and announcer voice are AI-generated. The guest portrait, interview footage and conversation are real.
Chapters:
00:00 Fresh eyes, rare yeses and startup reality
00:45 Welcome to Alexandra Wilkis Wilson
02:25 New York childhood and Cuban roots
03:43 Girls, ambition and the lessons of sport
09:30 Building Gilt and daily shopping habits
14:08 GlamSquad and the on-demand economy
19:40 Why shared experiences matter
20:47 AI styling and the move into Allergan
24:55 Partnering with Lisa Myers and raising a fund
28:58 From founder to investor
31:10 Wellness through a consumer-investing lens
33:44 Wellness events and community
36:29 Better-for-you beverages
37:32 Founder advantage and Smash Kitchen
39:38 Racket sports: the limits of watch data
42:13 An early sports-data demonstration
48:08 Closing advice for young women
What changes when the surgeon has experienced the pain and recovery that patients face?
Dr. Cesar Ceballos, orthopedic surgeon, sports medicine specialist and co-founder of OrthoMiami, joins Demian Bellumio on Augmented Wellness. He shares his path from a young athlete in Miami to medicine, how his own injuries shaped his approach to care, and why he considers surgery the last tool in the toolbox.
The conversation explores the mental toll of losing mobility, rehabilitation between appointments, needle arthroscopy, and questions surrounding regenerative treatments. Demian also demonstrates Betterness’s patent-pending padel technology, an early watch-based tracking prototype, opening a discussion about the context everyday activity data might add to conversations about recovery.
The prototype readings were not independently validated. Plans discussed in the recording are not announcements of current product availability. Clinical experiences and recalled outcomes are attributed to the speakers, not presented as independently verified research findings.
This conversation is for education and discussion, not individual medical advice. Guests describe their experiences and opinions. Treatment evidence, eligibility and regulatory status vary. State-law provisions do not establish FDA approval or clinical effectiveness. Discuss personal care decisions with a qualified clinician.
Hosted by Demian Bellumio. Recorded at The LAB Miami. On-site production by Podcast Studio Miami. Produced by Betterness.
Production note: the brief opening court animation and announcer voice are AI-generated. The interview footage and conversation are real.
Chapters
What happens when we stop treating the medicine as the entire treatment?
Dr. Michelle Weiner joins Demian Bellumio for a personal conversation about pain, ketamine-assisted therapy (KAT), cannabis, music, and integration. Michelle is Demian's physician and friend; Demian previously co-founded Nue Life. Their shared interest in accessible, whole-person care runs through the episode.
We begin with Michelle's upbringing and route into medicine, then explore why pain care led her beyond procedures alone. We revisit Nue Life, preparation and environment, music as the "hidden therapist," and the vibrating, music-responsive bed she uses in her practice.
In the show-and-tell, Demian demonstrates a Betterness session interface connecting a heart-rate timeline, recognized songs, and voice notes. No ketamine was taken during this demonstration. Consumer tracking is not clinical monitoring and does not establish treatment safety. Product availability discussed reflects the recording date, September 8, 2026.
The conversation also covers cannabis, provider training, and questions facing psychedelic research. Personal experiences, clinical opinions, recalled figures and forecasts should not be treated as established evidence or guarantees. Treatment responses vary.
Watch and explore the episode: Full episode, transcript and six clips. The demonstration includes a visual timeline and playlist; the video is also available at YouTube.
Chapters
00:00 Cold open: music, pain and whole-person care
00:46 Augmented Wellness
01:02 Welcome and a shared mission
02:23 Growing up: movement, nutrition and medicine
05:28 Moving beyond pain procedures
12:19 Nue Life and expanding access
14:34 Ketamine: what changed in clinical practice
18:37 Preparation, setting and integration
19:29 Music as the hidden therapist
20:53 Comparing psychedelic medicines
28:31 The next wave of psychedelic care
33:03 Why Nue Life built a music service
36:36 Show and tell: KAT, music and voice notes
40:51 The vibrating bed and feeling safe
44:56 Cannabis and different tools
47:22 Safety and provider training
48:39 Psychedelic experience and pharmaceutical research
51:02 The body–brain connection
Guest: Dr. Michelle Weiner. Hosted and produced by Demian Bellumio; recorded at The LAB Miami. AI-assisted post-production with Codex, DaVinci Resolve and ElevenLabs.
Educational conversation, not medical advice. Do not start, stop or combine treatments based on this episode. Discuss options and risks with a qualified clinician. Personal experiences, clinical opinions, recalled figures and forecasts are not verified findings or guarantees.
Listen on Spotify. Watch and explore the full episode, transcript and six clips.
Also available on Amazon Music.
Listen on Apple Podcasts.
What if personalized training did not stop when you left the studio?
In the first Augmented Wellness Spotlight, Demian Bellumio sits down with Diego Duhour, Dean West, and Hugo Videla from P3RSONAL, a longevity and health-optimization fitness studio in Brickell, Miami.
They explore how P3RSONAL gives up to six members individualized programming inside a shared session, why the workout is only one part of the outcome, and what coaches need to understand about nutrition, recovery, biomarkers, wearables, and activity beyond the studio.
The conversation then moves from the operating challenge to a working partnership: how P3RSONAL and Betterness are connecting member context, preferred data sources, outside workouts, lab insights, and coach-authored plans without taking judgment away from the coach.
Watch the full conversation:
Explore:
Chapters
Augmented Wellness Spotlight is produced by Betterness. This conversation is educational and does not replace medical advice from a qualified clinician.
Eduardo della Maggiora left a successful investment-banking career, moved to Africa, rebuilt himself through endurance sport, and went on to found Betterfly around a provocative idea: healthier behavior can create financial protection and social impact.
In Episode 006 of Augmented Wellness, Eduardo joins Demian Bellumio to explore the family event that changed his definition of success, the operating principles shared by Ironman and company-building, Betterfly's expansion, and the personal AI system he now uses to learn from twelve years of training and health history.
Watch, read, and explore the episode:
Build the companion:
Chapters
Augmented Wellness is produced by Betterness with support from Betterness One agents. This conversation is for education and inspiration and is not medical advice.
Dr. Stephen Nimer leads Sylvester Comprehensive Cancer Center and has spent his career studying cancer, caring for patients, and building teams capable of moving research into practice.
In Episode 005 of Augmented Wellness, he joins Demian Bellumio to discuss the mentors who led him into leukemia research, what it takes to lead an NCI-designated cancer center, survivorship and wellness, pancreatic cancer, AI-assisted drug discovery, patient-reported outcomes, and why medicine still begins with listening.
Their cycling connection makes the Dolphins Cancer Challenge personal. Dr. Nimer explains what community support makes possible at Sylvester and why progress against cancer will require cures, plural.
Explore the full episode: https://betterness.ai/augmentedwellness/005-stephen-nimer
Build with the episode: DCC Research Navigator
Chapters
Produced by Demian Bellumio with support from Betterness One agents. Recorded at The LAB Miami; on-site production by Podcast Studio Miami.
This conversation is educational and does not replace medical advice from a qualified clinician.
Dr. Rabin Rahmani grew up in Iran during war, left as a child, became a gastroenterologist, and helped build one of Brooklyn's largest GI practices. He joins Demian Bellumio to talk about resilience, medical entrepreneurship, and where AI can give doctors time back without pretending to replace them.
The conversation moves through endoscopic innovation, AI-assisted polyp detection, colon-cancer prevention, fatty liver, the microbiome, biomarkers, protein, fiber, GLP-1s, IBS, IBD, and EPI. The final section brings a Bett-i nutrition agent into the room for a live research question.
Watch, read, and build
Chapters
Guest
About Augmented Wellness
This conversation is educational and is not medical advice. Discuss personal symptoms, screening, medications, and treatment decisions with a qualified clinician.
Dr. Lloyd Camper joins Augmented Wellness for a practical conversation about longevity, sports medicine, Cenegenics, and what it means to build a real healthspan baseline before the warning light comes on.
Lloyd is a board-certified family medicine and sports medicine physician, a former collegiate athlete, a longevity physician with Cenegenics, and an advisor to Betterness. We talk about exercise as medicine, why traditional care often begins only when something is already wrong, how blood work, DEXA, VO2 max, recovery, and habits fit together, and how Bett-i can help make health data easier to organize before a clinician visit.
This episode includes a live look at Demian's own DEXA and VO2 max reports as an example of how a doctor and a personal AI agent can turn scattered health data into better questions.
We also turn the episode into a public artifact: a Healthspan AI Interviewer. It is a markdown system you can use with Claude, ChatGPT, Codex, a local agent, or any LLM to organize goals, history, reports, labs, DEXA, VO2 max, habits, recovery, and clinician questions before a visit. Connect Betterness when you want that context enriched by permissioned labs, reports, wearables, goals, and lifestyle data.
Full episode page: betterness.ai/augmentedwellness/003-lloyd-camper
Build the artifact: Healthspan AI Interviewer
Chapters
Where to find Betterness
Disclaimer: nothing in this episode is medical advice. Use this conversation for education and work with a qualified clinician for personal medical decisions.
Ulisses Abbud spent 13 years competing as a professional cyclist. Today he is a high-performance coach, researcher, endurance athlete, and physiology thinker working with athletes, executives, and people trying to understand how performance and longevity actually work.
In Episode 002 of Augmented Wellness, we go deep on recovery: why it is not a luxury, why it is not the reward, and why it may be the missing operating system for founders, executives, and anyone whose mind never really shuts down. We talk about HRV, cortisol, resting heart rate, overtraining, metabolism, nutrition, gravel cycling, Girona training camps, community, and the difference between training from fear and training from love.
We also turn the episode into a public artifact: a Cycling + Recovery AI Interviewer. It is a markdown system you can use with Claude, ChatGPT, Codex, a local agent, or any LLM to understand the person behind the training data before reacting to HRV, sleep, fatigue, or training load. Connect Betterness when you want that context enriched by permissioned wearable, training, lab, goal, and lifestyle data.
Full episode page: betterness.ai/augmentedwellness/002-ulisses-abbud
Build the artifact: Cycling + Recovery AI Interviewer
Chapters
Where to find Betterness
Disclaimer: nothing in this episode is medical advice. This is educational conversation about training, recovery, HRV, breathwork, nutrition, and longevity. Work with qualified professionals for personal health decisions.
Martin Varsavsky has founded six unicorns over 35 years — across telecom, fertility, and now medical AI. In Episode 001 he walks through Certuma — his bid to build an AI physician that earns regulatory trust rather than routing around it, with the stated goal of passing the FDA and a doctor kept in the loop (it is not approved today). He explains how he closed a $10M seed round with AI as his only co-founder, why he cycles 14 hours a week at 66, and how he built "Pedro," a disclosed AI version of himself that posts on his X timeline. We turn it into BetterX: a public, guarded social-autopilot starter kit you can fork.
What runs through it: that AI can legally extend a doctor's knowledge to make care more accessible — Martin's bet with Certuma, on the path to FDA approval with a physician always in the loop — and that an AI trained on you for long enough starts to become you (his disclosed persona "Pedro," two months in the making). Underneath both: risk is relative once you've faced the real thing.
Build the artifact: BetterX — a guarded social-autopilot starter kit (forks with autonomy OFF by default and a review queue, so nothing posts without you).
Full episode page: betterness.ai/augmentedwellness/001-martin-varsavsky
Chapters
Where to find Martin
From Betterness
Credits. Produced by Demian Bellumio with the support of agents from Betterness One — the agentic studio inside Betterness — including specialist agents for content, design, video, photography, insights, brand, and social, coordinated by Bett-i. Recorded at The LAB Miami; on-site production by Podcast Studio Miami.
Made by Betterness. Bett-i — a personal wellness AI, a team of specialist agents tuned to help you live better (Men's Fitness asked if it's “the most ambitious AI health product ever built”). Betterness One — for the businesses doing the helping: one of wellness's most comprehensive analytics platforms and the agentic studio that turns that view into action, seeing and doing in one place. You meet Bett-i live each episode; Betterness One's agents produce the show end to end. Collaborate: [email protected]
Disclaimer: nothing in this episode is medical advice. Certuma's FDA approval is a stated goal, not a current status, and it operates with a physician in the loop. Opinions are Martin's own.
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