This week we audit three back to school marketing campaigns and discuss their impact on social change.  

The first case study for Cheetos Deja tu Huella: The Pitch campaign sponsors Becky G’s fingertips to promote college scholarships for the Hispanic community.

Next is Crest + Oral-B who are continuing their campaign for #ClosingAmericasSmileGap through social media, events, product donations and scholarships.  

The final case study for Sour Patch Kids Mischief for Change uses HBCU Marching Band sample kits to promote scholarships for students attending HBCUs in partnership with Thurgood Marshall College Fund.

RESOURCES + LINKS

CHEETOS

• Cheetos Deja Tu Huella
• Becky G Tik Tok

CREST / ORAL-B

• Crest Closing America's Smile Gap
• Jesse Williams #ClosingAmericasSmileGap
• Non-Profit Partners: Feeding America, Running Strong for American Indian Youth, America's Tooth Fairy
• Additional Partners: Kare, Hispanic Star, Jet Dental
• Recycle your oral care waste - https://oralb.com/en-us/recycling/https://oralb.com/en-us/recycling/

SOUR PATCH KIDS

• Sour Patch Kids Mischief for Change
• Thurgood Marshall Scholarship Fund
• Influencer remix videos: Erica Mason, Tyrese Pope, DJ Junny Bee

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

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