Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria. 

Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more.

RESOURCES + LINKS:

• Nature Valley partnership with the National Parks Foundation: https://www.naturevalley.com/nationalparks

• Sheba "Hope Reef"

• Sheba Hope Grows Initiative: https://www.shebahopegrows.com/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication. 

Follow Mike on LinkedIn, pick up a copy of Sustainability Storytelling, and subscribe to his substack The Sustainability Story.

RESOURCES + LINKS:

• Mars Sustainability Plan: https://www.mars.com/sustainability-plan/healthy-planet/net-zero-2050
• Sustainability Storytelling: https://howerimpact.com/sustainability-storytelling

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community and Gilda’s Club).

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Pinterest: “How did they do it?”, Pinterest Impact
• Aerie: “100% Aerie Real with Pamela Anderson”,  anti-AI pledge, Aerie Real Foundation, Aerie events
• Cancer Support Community x Gilda's Club "CSC-867-5309"
• Cologuard "The 2nd Talk"
• Abbvie "Striking Out for Cancer"

Nonprofits & Foundations:

• Cancer Support Community/ Gilda’s Club
• Youth Mental Health Corps
• Hidden Healing Fund 
• UNICEF Global Coalition for Youth Mental Health
• Racing for Children’s

Episodes referenced: 

• Episode 50: Creative Conversations with Kim Chappell

• Episode 4: July round up - Stella Artois, Barbie + Smartsheet

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria.

Follow Bobby on LinkedIn,  and be sure to check out Bobby’s personal site, Conspiracy of Love, Good Is the New Cool, and RIVET.

RESOURCES + LINKS:

• Peace First

• The Solutionaries Series on YouTube & on Time 

• How Adam Garder & REVERB are turning concerts into climate action

• REVERB

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” campaign to evaluate live using our criteria.

Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are!

RESOURCES + LINKS:

• Redfin x Rocket Mortgage’s “⁠America Needs Neighbors Like You⁠” Superbowl Campaign
• "Won't You Be My Neighbor" Lady Gaga Original
• Meghan Koziel IG 
• Bobbie Breasties
• St Louise House, Austin
• The Elizabeth Ann Seton Board
• Spread the Jelly
• "Martha" Documentary

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria.

Follow Kian on LinkedIn, read Marketing for Social Change and check out his personal website + The People

RESOURCES + LINKS

• Unilever: Vaseline “Verified” Case Study
• #VaselineVerified
• Unilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy
• Unilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign
• UN-Water World Toilet Day
• Elmhurst Milk Story
• Wired: Inside Bad Bunny’s Historic Super Bowl Halftime Show
• Case Study: Global Youth Advisory Board for Pentland

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria.

Follow Sarah on LinkedIn and Solace on Instagram.  

RESOURCES + LINKS

• Solace Concierge
• Audos
• Civic Alliance
• Kroger "The Magical Cookbook”+ Colbie Callait's IG post.
• Additional Kroger holiday campaigns: “Share Your Food, Share Your Heart”, “Operation: Gingerbread”, “El Regalo de Enseñar | The Gift of Teaching.”

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)
• Bobbie: Bobbie x Cardi B, Bobbie x Moms are the OG influencer pt 2  
• e.l.f.: Changing the Board Game, Give an elf 
• L’Oreal: Women of Worth, Keely Cat Wells, Making Space 
• John Lewis: Where Love Lives, Marketing to Men Summit, MOG Substack: Inside the Marketing to Men Summit, Elliot Rae LI post,
• Dunkin Donuts: The Little Holiday Munchkin, The Little Holiday Munchkin Book
• Wicked: For Good: Green for Good  
• Movember x Google Gemini: Gen A Mo, Jonathan Jacobs LI post 
• Nonprofits & Foundations: Building Happier Futures, Parenting out Loud, Action for Children, HomeStart UK, Who Cares Scotland, Joy in Childhood Foundation, Rewild

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?
  

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria.

Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com.

RESOURCES + LINKS

• Adidas Running While Black: We Are Here
• Huggies 'Do it for the Team' Campaign, Sweepstakes & Spotify Playlist
• Tiny Giant
• Zero Gravity 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

Today we’re joined by ⁠Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria.

Follow Anastasia on ⁠LinkedIn⁠, subscribe to her substack, visit her website⁠ and read her award-winning book “Cultural Intelligence for Marketers”. 

RESOURCES + LINKS

• Advil “Believe My Pain” campaign & website

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?