Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah brought us REI’s ever evolving Opt Outside campaign to evaluate live using our criteria. 

Feeling inspired? Message congress & help pass the Outdoors for All Act.  

Connect with Shawn & Sarah on LinkedIn, and check out ways you can work with them at https://shawnandsarah.world 

RESOURCES + LINKS

• XQ Institute - https://xqsuperschool.org/ 

• Outdoors for All Act - https://www.rei.com/action/network/campaign/outdoors-for-all 

• Opening Up The Outdoors Coalition - https://openinguptheoutdoors.com/ 

• Black Outside - https://www.blackoutside.org/ 

• The River Line - https://www.tnriverline.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future campaign to evaluate live using our criteria. 

Connect with Kristyna on LinkedIn, follow her on IG and check out her remarkable work at https://archerstudio.co/.

RESOURCES + LINKS

• Green Mountain Energy Light the Future Campaign + BTS Video: https://archerstudio.co/project/gme
• Sun Club: https://www.greenmountainenergy.com/sun-club/about-us
• Our Crown: https://archerstudio.co/project/ourcrown

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Today we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive change. She brought us Timberland’s inspiring Built for the Bold campaign to evaluate live using our criteria. 

Connect with Lauryn on LinkedIn, follow her on IG and check out the incredible work she’s doing at Brand Citizens. 

RESOURCES + LINKS

• Timberland “Built for the Bold”: https://www.youtube.com/watch?v=x2HPTE2qHAU 

• THIS IS NOT A BOOT: THE STORY OF AN ICON | TIMBERLAND 50

• Mindful Philanthropy: https://www.mindfulphilanthropy.org/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands. 

The first case study is for AT&T, featuring Gallaudet University in their recent “Sound of Silence” campaign for the 5G football helmet, to help players & coaches communicate during the game.

Next up we compare two holiday partnerships with the beloved non-profit Make-A-Wish, Disney’s “Wish Together” campaign, and Teleflora’s “A Holiday Wish” campaign.

We wrap up with the latest from Dove, “Code my Crown”. 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

AT&T

• Sound of Silence: AT&T 5G Helmet | AT&T
• 5G Helmet
• Gallaudet University 

Disney + Teleflora x Make A Wish

• Teleflora x Make A Wish

• Disney x Make A Wish

• Make-A-Wish: https://wish.org/

Dove

• Code my Crown
• Code my Crown Guide
• Afro Hair Library

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠⁠Instagram⁠⁠ + ⁠⁠LinkedIn.⁠⁠

Missed Opportunities for Good is powered by ⁠⁠Love of Good⁠⁠ + ⁠⁠Aligned for Impact⁠⁠.

Today we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good work. She brought us Tide’s long-running Loads for Hope campaign to evaluate live using our criteria. Feeling inspired? Donate to the Tide Loads of Hope Fund or watch and share The Tent Mender. 

Connect with Emily on LinkedIn or send her an email.

RESOURCES + LINKS

• Tide Loads of Hope: https://tide.com/en-us/our-commitment/loads-of-hope

• Tide Load of Good: https://tide.com/en-us/our-commitment/a-load-of-good 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods.

The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga. 

Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz. 

The final case study is a PR stunt where Who Gives a Crap reimagined Winne the Pooh without trees in a book called Deforested Edition. 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

PSAs

• Sandy Hook Promise “Just Joking”

• Monica Lewinsky “Stand Up to Yourself” StandUpToYourself.com

• DetecTogether “Response Time Matters 2: Tell It Like It is! Be Real With Your Doctor & Donʼt Downplay How You Feel!”

COTTON ON

• https://www.channelkindness.org/kinder-braver-together/ 
• Jack.org
• Earn your #BeThereCertificate today and nominate an org. 

SLEEP NUMBER x NFL

• American Cancer Society

• Superbowl Sweepstakes

• Shop NFL & Crucial Catch gear 

• Auction: Bid on authentic game worn items

WHO GIVES A CRAP

• Who Gives a Crap NPO Partners: Splash, Water & Sanitation for the Urban Poor (WSUP) , Water for People, WaterAid, Sanergy, Lwala, Shining Hope for Communities (SHOFCO), iDE (International Development Enterprises)

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn.⁠

Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB.

The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura using raunchy comedy to encourage consumers to ditch plastic & purchase Liquid Death cans so they can be recycled. The final case study is a PSA video & activation called DWB for Courageous Conversation Global Foundation, and features the 1st car that’s “fully equipped to survive being racially profiled.” 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

APPLE

• Apple's Sustainability Report
• Back Market l The New One⁠
• The Verified Refurbished by (b-corp) Back Market

LIQUID DEATH

• Liquid Death Glory Hole Webpage
• Tom Segura’s Recycling Glory Hole by Liquid Death
• Non Profit partners: 5 Gyres + Thirst Project

COURAGEOUS CONVERSATIONS GLOBAL FOUNDATION

• ⁠DWB - Driving While Black⁠
• Courageous Conversation Global Foundation 
• Courageous Conversation 
• Not a Gun

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Elliot Kotek, founder of impact creative agency and production company The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS + EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy with Aflac. He brought us the memorable Heineken campaign “Worlds Apart” to evaluate live using our criteria. Feeling inspired? Visit the Human Library & expand your world by connecting with someone new and challenging stigmas & stereotypes.

RESOURCES + LINKS

• Aflac robotic duck: https://www.aflacchildhoodcancer.org/

• Worlds Apart Case Study: https://www.markdaw.com/work/worldsapart

Follow Elliot & Nation of Artists on LI 

• https://www.linkedin.com/in/elliotkotek/ 

• https://www.linkedin.com/company/the-nation-of-artists/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit three back to school marketing campaigns and discuss their impact on social change.  

The first case study for Cheetos Deja tu Huella: The Pitch campaign sponsors Becky G’s fingertips to promote college scholarships for the Hispanic community.

Next is Crest + Oral-B who are continuing their campaign for #ClosingAmericasSmileGap through social media, events, product donations and scholarships.  

The final case study for Sour Patch Kids Mischief for Change uses HBCU Marching Band sample kits to promote scholarships for students attending HBCUs in partnership with Thurgood Marshall College Fund.

RESOURCES + LINKS

CHEETOS

• Cheetos Deja Tu Huella
• Becky G Tik Tok

CREST / ORAL-B

• Crest Closing America's Smile Gap
• Jesse Williams #ClosingAmericasSmileGap
• Non-Profit Partners: Feeding America, Running Strong for American Indian Youth, America's Tooth Fairy
• Additional Partners: Kare, Hispanic Star, Jet Dental
• Recycle your oral care waste - https://oralb.com/en-us/recycling/https://oralb.com/en-us/recycling/

SOUR PATCH KIDS

• Sour Patch Kids Mischief for Change
• Thurgood Marshall Scholarship Fund
• Influencer remix videos: Erica Mason, Tyrese Pope, DJ Junny Bee

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Luke Purdy, Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home campaign for Clean Air Wins with us to evaluate live using our criteria.

Feeling inspired? Encourage the London government to fund clean air solutions! Sign the petition and/or download the Clean Air Toolkit.

RESOURCES + LINKS

• Luke’s deck showcasing the Clean Air campaign billboards
• Clean Air Wins: https://cleanairwins.org.uk/ 
• Healthy Air Coalition: https://www.healthyair.org.uk/ 
• C40 Coalition: https://www.c40.org/
• C40 Funders & Partners: https://www.c40.org/funders-partners/ 
• Ørsted’s Sustainable Business Transformation
• Wieden + Kennedy Amsterdam: https://www.wk.com/about/office/amsterdam/ 
• Learn more about ⁠Wieden + Kennedy’s journey to B Corp certification⁠
• Want your agency to become B Corp certified? Learn more about B Lab: ⁠https://www.bcorporation.net/⁠

Follow Luke on LinkedIn: https://www.linkedin.com/in/lukepurdy/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.