This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB.

The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura using raunchy comedy to encourage consumers to ditch plastic & purchase Liquid Death cans so they can be recycled. The final case study is a PSA video & activation called DWB for Courageous Conversation Global Foundation, and features the 1st car that’s “fully equipped to survive being racially profiled.” 

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

APPLE

• Apple's Sustainability Report
• Back Market l The New One⁠
• The Verified Refurbished by (b-corp) Back Market

LIQUID DEATH

• Liquid Death Glory Hole Webpage
• Tom Segura’s Recycling Glory Hole by Liquid Death
• Non Profit partners: 5 Gyres + Thirst Project

COURAGEOUS CONVERSATIONS GLOBAL FOUNDATION

• ⁠DWB - Driving While Black⁠
• Courageous Conversation Global Foundation 
• Courageous Conversation 
• Not a Gun

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

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