This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change.  

The first case study for Stella Artois’ “Lets Do Dinner” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. 

Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team has so expertly put together, with a focus on the Barbie x Save the Children PSA & the partnerships that have also incorporated donations to Save the Children.

Final case study is Smartsheet’s latest Sponsor X campaign where they gave up their logo placement on the McClaren F1 car at the British Grand Prix to STEAM Co. 

RESOURCES + LINKS

STELLA ARTOIS

• Lets do Dinner microsite

• Water.org donation page for Stella

• Dig Deep 4 Liters Challenge

BARBIE

• Airbnb Barbie Dreamhouse

• Warner Bros x Save the Children Partnership

• Barbie Dream Gap Project

• Barbie Dream Gap Curriculum

• Pledge

SMARTSHEET

• Smartsheet x McClaren F1 Partnership
• Smartsheet Sponsor X Community

Feel inspired? Check out the nonprofits featured in this week's episode to donate, educate & advocate.

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by socially conscious creative director, Amanda Wallace. Join us to learn about Amanda’s passions for the power of innovative storytelling, mentoring others, positive impact work, wellness, and sustainability. She also brought us two incredible campaigns to evaluate using our criteria live! Made by Choice PSA & the Pride Flags Everywhere AR Filter. Feeling inspired? Donate to one of the numerous non-profits linked below or download the filter & plant some flags! 

Resources + Links

• Made By Choice: https://www.madebychoice.org/ 
• Abortion Freedom Fund: https://abortionfreedomfund.org/
• WISP: https://hellowisp.com/shop/emergency-contraception
• Plan C: https://www.plancpills.org/support-abortion
• Stix: https://getstix.co/pages/emergencycontraception
• Mayday: https://www.mayday.health/
• August: https://www.itsaugust.co/syncperiodsnotdata 

Check-out Amanda's portfolio at https://www.troublecity.com/

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit 3 marketing campaigns and their impact on social change, plus a quick overview of a variety of campaigns for Pride.  

The first case study focuses on the LEGO Play Unstoppable l Play Moves Us⁠ which celebrates the endless potential of girls when they are given the opportunity and support to be confident, expressive, bold, courageous, supportive and truly play. We discuss LEGO’s evolution to make their products more gender inclusive, value in positive messaging that shifts cultural beliefs for good, and opportunities to continue to amplify their impact.  

Next up is ⁠Mastercard & Stand Up 2 Cancer: Together We’re Bigger. This campaign encourages consumers to come together to support cancer research through everyday dining and grocery purchases. For this campaign, we highlight elements they’re doing well & provide suggestions for missed opportunities for good to increase their impact even more.

Final case study is ⁠North Face Summer of Pride⁠ with ⁠Pattie Gonia and encouraging the LGBTQ+ community to get outside & welcoming them to the outdoors with open arms. We touch on what North Face has done differently in terms of standing by the LGBTQ+ community, and highlight additional brands who are supporting Pride month in a meaningful way. 

RESOURCES + LINKS:

LEGO

• LEGO Play Unstoppable

• LEGO Play Unstoppable l Behind the Scenes

• FIRST Lego League

• LEGO Play Stadium Tour

MASTERCARD

• Stand Up To Cancer

• Strivers Initiative

• Priceless Experiences to Benefit Stand Up To Cancer

• Working with Cancer Pledge

NORTH FACE

• Brave Trails

• YouthSeen

PRIDE CAMPAIGNS

• It Gets Better Project - Brands supporting LGBTQ+ youth

• American Eagle x It Gets Better Project: 50 States. 50 Voices. 5000 Voices.

• Bath & Body Works Love Always Wins Pride Capsule ($100,000 donation to It Gets Better Project)

• Converse Pride Collection 2023 - Proud To Be (Supporting It Gets Better Project, The Ali Forney Center, BAGLY, The Theater Offensive)

• Habit Grill - Rainbow Shake ($1 from every shake donated to It Gets Better Project, up to $50k)

• MOD Pizza - Pride Cake ($0.20 for every Pride Cake sold donated to the It Gets Better Project, up to $50k)

• Chapstick - Love Wins (donating $25k and 100% in of our Love Wins sales from the month of June to It Gets Better Project)

• GANT - The Queer Gaze

• NARS Cosmetics - Face Anything Campaign (donation made to It Gets Better Project)

• SKITTLES Pride (We will donate $1 per every SKITTLES Pride pack sold - up to $100k -  to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.)

• Skittles x Audible - free collection of LGBTQ+ stories

• QUIP Pride Collection (donating at least $50,000 across - We Are Family, Tennessee Equality Project, PRISM)

• OREO x PFLAG

• The Note l An OREO film by Alice Wu (from 2022)  

• Dr. Martens Pride Collection (donation made to The Trevor Project)

FEATURED LGBTQ+ NONPROFITS

• It Gets Better Project

• The Ali Forney Center

• BAGLY (Boston Alliance of LGBTQ+ Youth)

• The Theater Offensive

• GLAAD

• We Are Family

• Tennessee Equality Project

• PRISM

• PFLAG

• The Trevor Project

Feel inspired? Check out the nonprofits linked above & donate, educate, advocate.

We’d love to hear from you: 

• What Pride campaigns did you find to be authentic & impactful this year? 

• Who was rainbow-washing (or even rainbow-trashing)?

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we audit three marketing campaigns and their impact on social change. 

The first case study focuses on Dove's "Cost of Beauty + Self Esteem Project," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job. 

Next up is Samsung's Voices of Galaxy campaign, which highlights real people making positive impacts through unusual uses of their phones. For this campaign, we provide solutions for a number of the missed opportunities for good.

Final case study is P&G's "Unbecoming: My Black is Beautiful" celebrating natural hair and redefining beauty standards for Black women. We highlight the campaign's success in inclusivity, and representation, as well as offer an additional suggestion to achieve maximum impact.

RESOURCES + LINKS:

DOVE

• Cost of Beauty l A Dove Film: Dove Self Esteem Project 

• Dove Self-Esteem Project

• Candice Brathwaite in Conversation with Self Esteem

• Parents Together Action

• Common Sense Media

• Sign the Petition - Kids Online Safety Act

• Dove Real Virtual Beauty

SAMSUNG

• Voices of Galaxy: Inside Indigenous Chief Uruma Kambeba's Effort to Protect The Amazon

• Voices of Galaxy: Ocean Bound Plastic Planters

• Voices of Galaxy: Bolivian Women Driving Social Change with Skateboards and Smartphones

• Amazon Watch

• World Wildlife Fund (WWF)

• Rainforest Foundation

• The Nature Conservancy

• Amazon Conservation Team

MY BLACK IS BEAUTIFUL

• My Black is Beautiful: Unbecoming (Director's Cut)

• MBIB x Unbecoming BTS

• The Look

• The Talk  

• The Choice

• P&G's Widen the Screen Initiative

• Previous partnership: My Black Is Beautiful x Therapy for Black Girls

• Therapy for Black Girls

CALL TO ACTION: Sign the Petition for the Kids Online Safety Act

We’d love to hear from you: 

• What are your recommendations for a value add for My Black is Beautiful?

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn.

Missed Opportunities for Good is powered by ⁠⁠Love of Good⁠ + ⁠Aligned for Impact⁠⁠

Welcome to Missed Opportunities for Good. The podcast where we open up the space to have conversations about trends we’re seeing at the intersection of marketing + impact.

Hosted by Steph Belsky, Co-Founder + Madame President of Love of Good, and Alana Ficalora, Founder of Aligned for Impact. Our goal is to provide you

Powered by ⁠Love of Good + Aligned for Impact⁠