This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. 

We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together.

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

FanDuel x Gronk

• FanDuel’s Kick of Destiny Promo

• Gronk Nation Youth

• Operation Hope

• My Cause My Cleats

• Steph’s article

Usher 

• Super Bowl Halftime Show 

• Usher’s New Look

• 25for25

Rebuilding Together x Lowe’s 

• Rebuilding Together
• Kickoff to Rebuild
• Break A Difference

We’d love to hear from you: 

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

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