Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created.  

RESOURCES + LINKS

• Coachtopia Docuseries & article
• Purina: Project Recoop
• Sustainability Tension Map
• Project Drawdown
• Article: The World Was Just Issued 12-Year Ultimatum On Climate Change
• Book: The Solutionists: How Businesses Can Fix the Future by Solitaire Townsend
• Book: The Green Bundle: Pairing the Market with the Planet by Magali Delmas and David Colgan

Follow Katie on LI: https://www.linkedin.com/in/katie-white-2013/ 

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