Today we’re joined by director, producer and visual effects supervisor, Elad Offer. Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria.

Feeling inspired? Sign the UNDP Weather Kids Climate Pledge

RESOURCES + LINKS

• UNDP Weather Kids: https://www.weatherkids.org/

• Dove Beauty Never Gets Old: https://www.youtube.com/watch?v=Y6aYY9yRMfA

• The Artery 

• Think Tank 

Connect + follow Elad on LinkedIn.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Allison Gamble, Director of Creative Strategy for GOOD Worldwide. Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues campaign to evaluate live using our criteria.

RESOURCES + LINKS

• Orange’s Purpose and Commitments 

• CNBC: Women’s Sports Could Bring in Over $1 Billion in 2024

• Orange’s Ad Wins Grand Prix at Cannes

• Denmark’s Men Refuse Pay Rise for Women’s Equality

Follow Allison on LinkedIn or reach out to her via email  

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism. 

The first case study is Grindr, who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10 cities across the US. Also check out the work they’re doing with G4E.

Next up we cover this year’s Skittles Pride campaign in partnership with Meetup, building community and raising money for GLAAD. 

Ben & Jerry’s is back in action with “Progress Comes in Many Flavors” with a call to the community to step up and Make Some Motherchunkin Change.

We wrap up with CHATJuneteenth, a new innovative app from BarkleyOKRP and Putney that should be your new go to for education on all things related to Juneteenth. 

Feel inspired? Donate, educate, advocate.

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with ⁠Swehl⁠ x Molly Baz, ⁠Mayana⁠ “Bust the Stigma”, ⁠Natural Cycles⁠ “Is Mommy OK”, and ⁠Dove⁠ Chocolate’s AI Tool for Moms.

Feel inspired? Check out the resources linked below & donate, educate, advocate.

Campaigns:

• ⁠ELF “So Many Dicks” 
• ELF Changing the Board Game
• L’Oreal “Worth it Resume”
• Rent the Runway #RTRShowOff
• Thinx "12 Hour Period Road Trip"

Take Action + Nonprofits:

• e.l.f Cares
• National Association of Corporate Boards
• Dress for Success
• Shake the Stigma: Get BodyWise

Misc Resources: 

• My Hype Book by Toni Purry
• McKinsey x Lean In study: Women in the Workplace
• Forbes "Women executives leave the workforce faster than they are promoted"
• ⁠Thinx period report⁠

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Feel inspired? Sign the petition, encourage your company to start a momternship program, or learn more about the non-profits linked below.

Campaigns:

• Swehl x Molly Baz Times Square Ad
• Mayana “Bust the Stigma”
• Natural Cycles “Is Mommy OK?”
• Dove Chocolate’s AI Tool for Moms

Take Action + Nonprofits:

• Mayana: Sign the Petition
• Postpartum Support International⁠

Maternal Mental Health Resources: 

• Mavida Health
• Maven Clinic  

Resources for moms returning to work:

• Flex Jobs: Return to Work Programs

• Momternship Program

• Hey Mama: Motherhood on the Resume 

Additional Reads: 

• SNL Mother’s Day Skit *which is 5 years old, and still 100% spot on

• NY Times Article: Millennium Mom Midlife Crisis

Additional note: Since we recorded this episode, Seed co-founder Ara Katz brought the Swehl x Molly Baz billboard back to Times Square reinforcing that “motherhood isn’t controversial, censorship is.” Thank you mama for using your platforms to lift up women!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a couple of interesting recent campaigns they’ve done. Feeling inspired? Support one of the many non-profits mentioned on this week’s episode. 

RESOURCES + LINKS

• Freedom March NYC
• Telfar
• Vogue Article: The Telfar Rainbow Drop was Beautiful Chaos
• Telfar TV
• Jansport #UnpackThatChallenge  

NONPROFITS: 

• Project Q
• Ruth Ellis Center  
• Covenant House
• Freedom and Fashion
• Downtown Women's Center
• Dress for Success

Follow Maia on LinkedIn, TikTok or X. Check out her podcast Big Fish: Sink or Swim!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created.  

RESOURCES + LINKS

• Coachtopia Docuseries & article
• Purina: Project Recoop
• Sustainability Tension Map
• Project Drawdown
• Article: The World Was Just Issued 12-Year Ultimatum On Climate Change
• Book: The Solutionists: How Businesses Can Fix the Future by Solitaire Townsend
• Book: The Green Bundle: Pairing the Market with the Planet by Magali Delmas and David Colgan

Follow Katie on LI: https://www.linkedin.com/in/katie-white-2013/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty. 

Follow Heather & Erin on LinkedIn, and check out their websites www.Heatherapple.com and www.Erinstevensmadethat.com. 

RESOURCES + LINKS

• Donate - https://period.org/donate

• Watch Deck the Stalls: https://www.youtube.com/watch?v=IovrGA4dVqA

• Check out the Deck the Stalls site: https://www.deckthestalls.org/

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria. 

Follow Karina on LinkedIn.

RESOURCES + LINKS

• LG’s “Better Choices Make A Better World Campaign”: BTS, “The Queen of Upcycling”, “The Advocate for Abnormal Food”, “The Savior of Flowers”.

• Heathrow Airport’s Elephant in the Room

• Climate Rebellion: https://rebellion.global/ 

• The Climate Majority Project: https://climatemajorityproject.com/ 

• Creatives for Climate: https://www.creativesforclimate.co/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. 

We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together.

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

FanDuel x Gronk

• FanDuel’s Kick of Destiny Promo

• Gronk Nation Youth

• Operation Hope

• My Cause My Cleats

• Steph’s article

Usher 

• Super Bowl Halftime Show 

• Usher’s New Look

• 25for25

Rebuilding Together x Lowe’s 

• Rebuilding Together
• Kickoff to Rebuild
• Break A Difference