Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Feel inspired? Sign the petition, encourage your company to start a momternship program, or learn more about the non-profits linked below.

Campaigns:

• Swehl x Molly Baz Times Square Ad
• Mayana “Bust the Stigma”
• Natural Cycles “Is Mommy OK?”
• Dove Chocolate’s AI Tool for Moms

Take Action + Nonprofits:

• Mayana: Sign the Petition
• Postpartum Support International⁠

Maternal Mental Health Resources: 

• Mavida Health
• Maven Clinic  

Resources for moms returning to work:

• Flex Jobs: Return to Work Programs

• Momternship Program

• Hey Mama: Motherhood on the Resume 

Additional Reads: 

• SNL Mother’s Day Skit *which is 5 years old, and still 100% spot on

• NY Times Article: Millennium Mom Midlife Crisis

Additional note: Since we recorded this episode, Seed co-founder Ara Katz brought the Swehl x Molly Baz billboard back to Times Square reinforcing that “motherhood isn’t controversial, censorship is.” Thank you mama for using your platforms to lift up women!

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

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