Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. 

In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. 

Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with ⁠Swehl⁠ x Molly Baz, ⁠Mayana⁠ “Bust the Stigma”, ⁠Natural Cycles⁠ “Is Mommy OK”, and ⁠Dove⁠ Chocolate’s AI Tool for Moms.

Feel inspired? Check out the resources linked below & donate, educate, advocate.

Campaigns:

• ⁠ELF “So Many Dicks” 
• ELF Changing the Board Game
• L’Oreal “Worth it Resume”
• Rent the Runway #RTRShowOff
• Thinx "12 Hour Period Road Trip"

Take Action + Nonprofits:

• e.l.f Cares
• National Association of Corporate Boards
• Dress for Success
• Shake the Stigma: Get BodyWise

Misc Resources: 

• My Hype Book by Toni Purry
• McKinsey x Lean In study: Women in the Workplace
• Forbes "Women executives leave the workforce faster than they are promoted"
• ⁠Thinx period report⁠

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

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