Today we’re joined by Luke Purdy, Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home campaign for Clean Air Wins with us to evaluate live using our criteria.

Feeling inspired? Encourage the London government to fund clean air solutions! Sign the petition and/or download the Clean Air Toolkit.

RESOURCES + LINKS

• Luke’s deck showcasing the Clean Air campaign billboards
• Clean Air Wins: https://cleanairwins.org.uk/ 
• Healthy Air Coalition: https://www.healthyair.org.uk/ 
• C40 Coalition: https://www.c40.org/
• C40 Funders & Partners: https://www.c40.org/funders-partners/ 
• Ørsted’s Sustainable Business Transformation
• Wieden + Kennedy Amsterdam: https://www.wk.com/about/office/amsterdam/ 
• Learn more about ⁠Wieden + Kennedy’s journey to B Corp certification⁠
• Want your agency to become B Corp certified? Learn more about B Lab: ⁠https://www.bcorporation.net/⁠

Follow Luke on LinkedIn: https://www.linkedin.com/in/lukepurdy/ 

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

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