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October roundup - Cotton On, Sleep Number + NFL, Who Gives a Crap
This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods.
The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga.
Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz.
The final case study is a PR stunt where Who Gives a Crap reimagined Winne the Pooh without trees in a book called Deforested Edition.
Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.
RESOURCES + LINKS
PSAs
Sandy Hook Promise “Just Joking”
Monica Lewinsky “Stand Up to Yourself” StandUpToYourself.com
DetecTogether “Response Time Matters 2: Tell It Like It is! Be Real With Your Doctor & Donʼt Downplay How You Feel!”
COTTON ON
- https://www.channelkindness.org/kinder-braver-together/
- Jack.org
- Earn your #BeThereCertificate today and nominate an org.
SLEEP NUMBER x NFL
American Cancer Society
Superbowl Sweepstakes
Shop NFL & Crucial Catch gear
Auction: Bid on authentic game worn items
WHO GIVES A CRAP
Who Gives a Crap NPO Partners: Splash, Water & Sanitation for the Urban Poor (WSUP) , Water for People, WaterAid, Sanergy, Lwala, Shining Hope for Communities (SHOFCO), iDE (International Development Enterprises)
We’d love to hear from you:
What campaigns are you seeing that are doing it well?
Who would you like to see us interview?
What campaign would you like us to audit?
Follow us on Instagram + LinkedIn.
Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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By Alana FicaloraThis week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods.
The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga.
Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz.
The final case study is a PR stunt where Who Gives a Crap reimagined Winne the Pooh without trees in a book called Deforested Edition.
Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.
RESOURCES + LINKS
PSAs
Sandy Hook Promise “Just Joking”
Monica Lewinsky “Stand Up to Yourself” StandUpToYourself.com
DetecTogether “Response Time Matters 2: Tell It Like It is! Be Real With Your Doctor & Donʼt Downplay How You Feel!”
COTTON ON
- https://www.channelkindness.org/kinder-braver-together/
- Jack.org
- Earn your #BeThereCertificate today and nominate an org.
SLEEP NUMBER x NFL
American Cancer Society
Superbowl Sweepstakes
Shop NFL & Crucial Catch gear
Auction: Bid on authentic game worn items
WHO GIVES A CRAP
Who Gives a Crap NPO Partners: Splash, Water & Sanitation for the Urban Poor (WSUP) , Water for People, WaterAid, Sanergy, Lwala, Shining Hope for Communities (SHOFCO), iDE (International Development Enterprises)
We’d love to hear from you:
What campaigns are you seeing that are doing it well?
Who would you like to see us interview?
What campaign would you like us to audit?
Follow us on Instagram + LinkedIn.
Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.