Spellogy

Aula #14 - Toy Sales Up as Americans Stay Home


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US toy sales have increased as Americans stay at home because of the coronavirus pandemic.

Toy sales in the US rose 16% in the first half of 2020, according to research by The NDP Group. While sales changed little in January and February, they rose 16% in March as Americans started being asked to stay home. Toy sales were up 22% in April, 37% in May and 19% in June compared to the same time in 2019.

It seems the growth has continued. US-based toy company Hasbro, which makes Transformers toys and Monopoly board games, saw a 21% increase in games sales in the third quarter, which ended in September.

Another US-based toy company, Mattel, reported that its third-quarter sales were up 10% — its biggest increase in 10 years. Sales of the company's Barbie dolls were up 29%.

Steve Pasierb, CEO of The Toy Association, told Marketplace there has been "huge growth" in the toy industry at a time when it is normally quiet. Pasierb said that he expects this to continue until Christmas because parents want their children to have "presents under the tree."

Cara Santos Pianesi, who lives in Virginia, told Marketplace that she and her husband usually try not to "spoil" their kids with too many toys during the holidays. But she said they might buy more this year to make their two children happy — and to get them away from their screens.

The NPD Group also said it expects rich families to spend more on toys at Christmas, since they have had to cancel expensive vacations.

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Vocabulary

based - showing the main place or area where someone works, lives, etc.

board game - a game which involves moving objects around a board

quarter - one of four equal parts of something; a period of three months

dolls - a toy that looks like a person or baby

quiet - having very little activity, excitement, etc.

spoil - to give a child everything they want in a way that has a negative effect on them

Discussion

- When do children in your country usually get the most presents?

- Do you do anything special to celebrate Christmas? Why? Why not?

- What was your favorite vacation when you were a kid? Why?

- o you prefer playing board games or video games? Why?


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SpellogyBy Kilton Fernandes