Auscast Inspiration

In this great episode, Thibaut first talks about his love for Asia, why it's the place to be for business and why it is a very complex market to enter. We then discuss about marketing for startups, why it has to be innovative, inventive and different if you want to survive. Why you should focus on your messaging and not so much on your branding/logo.

Diving into your positioning, why radical differentiation will be your best ally; “you are small so you can afford to be really different, and people will remember you more”, “you need to find an edge” to test your market. Very insightful advice if you are launching your product/service and don't have a huge amount of time and money to start with...

About Growth Hacking (well, Thibaut prefers to talk about Growth Marketing): 

- Usually, you can’t really measure a marketing strategy on your revenue, so Growth Marketing is about finding growth and prioritise the actions that will impact your revenue (very business driven approach).

- Growth Marketing bridges marketing and sales to really assess this impact.

- It’s a very structured process of experimentation at small scale, to test small changes.

- There is an unconventional part in Growth Marketing, in finding new ways of doing things.

To conclude, Thibaut gives a few concrete tools to implement your growth marketing strategy immediately: the AARRR process (acquisition, activation, retention, referral, revenue), the 19 channels you can use in marketing and the prioritisation framework... such a program!

Now that you know everything about Growth Marketing, don't miss the Part #2 of this interview, about experimentation and how to use LinkedIn as an entrepreneur!

Favorite quote: “Innovation happens when you have constraints”

To contact Thibaut: https://www.linkedin.com/in/thibautbriere/

Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home

and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast production: Sophie Champagne

Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/ 

See omnystudio.com/listener for privacy information.

Charles Ferguson is the General Manager APAC for Globalization Partners, a global company originally based in the US allowing its clients to hire talents anywhere in the world within a few days.

In this fascinating discussion, you will learn the best tips to recruit and manage your team in the future of work.

Since the pandemic, global workforce has switched remotely allowing people to avoid commute and to enjoy a better life quality in secondary areas. As a company and especially a startup, it is also now possible to get the best talents from anywhere in the world, as long as you successfully adapt your policy, processes and rules in a flexible way to your remote staff. For example, an hybrid environment with face-to-face meetings is absolutely crucial according to Charles, to keep the human link within a team. Founders and managers also need to understand that “the future is empowerment of choice” as not everybody is keen to go fully remote. 

Charles also explains that the remote disruption needs new talent skills, to be watched by both recruiters and applicants: Determination, Insights, Curiosity & Engagement.

His main advice for companies and managers for 2021: “Always be hiring, always be after having the conversation, always be looking for key types of talents and connect with them because you never know when that might manifest to create an opportunity for a particular market”. Plus other golden pieces of advice for your expansion in any new market.

Learn more about Globalization Partners: https://www.globalization-partners.com

Become a member of the Startup&Angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast production contact: Sophie Champagne 

See omnystudio.com/listener for privacy information.

Christian Junger is the CEO & co-founder of MADANA, a cyber-security startup using confidential computing technology to protect your data. In this discussion, he explains simply what is confidential computing, how it works and why you should consider it for your business. MADANA is also part of the OVHcloud startup program, which has helped them a lot on the technical and partnership side of their development.

Learn more: https://startup.ovhcloud.com/

Here is the link to the mentioned Intel podcast about Confidential Computing: https://www.bankinfosecurity.com/interviews/confidential-computing-beyond-hype-i-4681

Visit the MADANA website to know more: www.madana.io.

Become a member of the Startup&Angels community (free): https://startupsandangels.ramenlife.co/ and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen!

Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast contact: Sophie Champagne 

See omnystudio.com/listener for privacy information.

In this episode, I have the pleasure to interview Stephane Lyver, French entrepreneur living for 6 years in Australia. He tells us about his journey as a web developer first arrived in Australia for its huge job market opportunities and how his side project actually became his main activity: Compressor.io

Stephane has taken part in the OVHcloud startup program in APAC and explains the benefits of the 1-on-1 mentoring and architecture expertise he could take advantage of to build his business.

Find out more by visiting https://startup.ovhcloud.com/ or contact [email protected]

Become a member of the Startup&Angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC.

Podcast contact: Sophie Champagne

See omnystudio.com/listener for privacy information.

Sandor Earl is a recently retired NRL player who has just called it time after winning the NRL Premiership with the Melbourne Storm to pursue his focus in business. Sandor has experienced all the highs and lows of professional sport. Most notably, Sandor was caught in the fire of the Stephen Dank doping saga in 2014. Sandor has spoken so vulnerably of this situation and of the harsh 4 year suspension he received. Nonetheless, this whole experience has made Sandor stronger, well rounded and more hungry for the future as his come back journey for the Melbourne Storm in 2018 and ending his career with a Premiership is nothing short of amazing. Listen in for one of the great LIFE comeback stories!

See omnystudio.com/listener for privacy information.

In this discussion with Lionel Legros, General Manager APAC for OVHcloud, we talk about the launch of their startup program in Australia. Their programs are focused on cloud-based companies in need for architecture, technical support and infrastructures in APAC. We also talk about the cloud capabilities today and how it can help your business, and the future trends of the industry in the next few years, especially post-COVID… Check the OVHcloud startup program and to reach out for more info!Also don’t miss out the next OVHcloud webinar "Let’s Help Startups Series: Tips to Make Your Startup Stand Out” with Startup&Angels co-founder Leo Denes. Register here.

Become a member of the Startup&angels community (free) and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! Reach out to feature your startup, fund or accelerator program.

This podcast is sponsored by Australiance, your recruitment and business partner in APAC. 

Podcast production contact: Sophie Champagne

See omnystudio.com/listener for privacy information.

Sebastian Gotch is a Victorian Bushranger and Melbourne Stars cricket player and is known for his fierce competitive nature, mate ship and sporting family. I've known Seb since I was 8 years old and his sporting talents to this day as a young kid were some of the best I have ever seen. His father, Brad Gotch is a former AFL player and assistant coach of Collingwood and Seb’s two brothers were both heavily gifted at sport. It's fair to say Seb is a change room favourite and a class clown which makes this conversation all the more fun as we speak through his life, choice to pursue cricket and why he prefers to not look too far into the future.

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The man who scored the decisive goal to triumph the Socceroos to the top of the Asian Cup podium in 2015 and won selection for 2014 World Cup in Brazil. James Troisi has had a remarkable journey across his career which saw him start in the youth ranks of Newcastle United in the UK, to rising stardom in Turkey and signing for Serie A giants Juventus. After a long successful career abroad that brought their own unique challenges, James is now back settled into life in Australia and the midfield maestro is looking to have a big year on the park in the A-League and prove he is only getting stronger at 32.

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He’s one of the most promising coaches in the AFL, coming off a hugely impressive first season in the job and at just 39 is one of the youngest in the most difficult of capers. A former number two draft pick with the Fremantle Dockers, he now coaches the club that he loves. It’s the stuff of dreams and while the second phase is still in a very early stage, Justin Longmuir is making it a reality. It was great to break all of that down and discuss his journey on Greats with Garby. 

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On this week's episode we are joined by David Gower and Sam Lane. David Gower is an NRL veteran who has played over a 100 games for the Parramatta Eels and had stints with the West Tigers and Manly Sea Eagles in the NRL. Most recently after retiring, David has transitioned into the Parramatta Eels education and well-being team to support players' life balance and future careers. Sam Lane is an Elite Athlete Well-being researcher and has a lot of depth and science to his views of the modern day athlete which are thought provoking on what athletes endure and the challenges they face whilst playing and post career. 

See omnystudio.com/listener for privacy information.