What if some of the biggest business opportunities in Austin aren’t in startups, venture capital, or the next big app — but in the companies quietly keeping the city running?
In this episode of Austin Eras, Adam Flagg sits down with Kade Thomas, founder and CEO of Emory Oak Partners and Cerv Property Solutions, to explore the overlooked service economy underneath Austin’s explosive growth. Kade started his first landscaping company at just 13 years old, sold it while attending the University of Texas, and has spent the years since building, buying, scaling, and selling service businesses across the Southeast.
His philosophy is simple: “Sophisticate the unsophisticated.”
But this conversation isn’t really just about landscaping, janitorial services, pest control, or private equity.
It’s about where opportunity still exists in a city where many people feel like they already missed the boat.
Kade explains why the businesses maintaining Austin’s buildings, pools, landscaping, and infrastructure may offer some of the most durable entrepreneurial opportunities in the region — and why building a great company often has less to do with inventing something revolutionary than with assembling the right people, processes, culture, and technology.
Together, they explore:
- Why service businesses remain one of Austin’s most overlooked economic engines
- Why people and process matter more than having a groundbreaking idea
- How AI is transforming traditional service businesses
- Why Austin’s growth continues to create opportunities beyond tech
- How rising housing costs, wages, and traffic could reshape the city’s workforce
- What Austin needs to protect as it becomes wealthier, larger, and more technology-driven
The conversation also explores Kade’s relationship with the University of Texas, his work mentoring students and student-athletes, Austin’s hospitality scene, comparisons between Austin and other fast-growing Southern cities, and why entrepreneurship doesn’t require creating the next unicorn.
For anyone who has wondered whether Austin’s biggest opportunities are already gone, Kade offers a different perspective: the city is still being built, and many of the best opportunities may be hiding in plain sight.
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