Authentic Ad Matters

Hate speech, disinformation and misinformation have plagued advertisers since the dawn of the digital age. However, today things are reaching a fever pitch. Antivax rhetoric across Europe and the US has surged; more people are believing in conspiracy theories and climate change misinformation runs rampant despite scientific consensus. This constant deluge of mis/disinformation seems endless and can have devastating consequences for brands, media planners, and the public. Have consumers lost all confidence in content as a result? Are advertisers doing enough to ensure they don’t fund this mis/disinformation? 

This episode of Authentic Ad Matters looks at the responsibilities of the ad ecosystem, and how brands can navigate sensitive topics in an authentic way, support trusted publishers and stop funding untruths.  

Speakers: 

David Goddard, Vice President Business Development, DoubleVerify
Harriet Kingaby, Co-Chair, Conscious Advertising Network

Video is almost synonymous with advertising today. The growth of CTV and OTT is accelerating, while platforms like TikTok mean the next generation of consumers are living and breathing video. But while video is everywhere, there’s still a lot of uncertainty around how brands can maximize its value.

In episode four of Authentic Ad Matters, TikTok’s Stuart Flint, EMEA Commercial Lead, and DV’s Nick Reid, SVP and Managing Director, EMEA, will bust the myths around video, with a particular focus on quality, measurement, safety, transparency and the latest industry innovations.

The clock is ticking for third-party cookies. This presents an opportunity to rethink approaches to targeting and measurement, focusing on creating quality consumer experiences that, crucially, respect data privacy boundaries. However, despite this chance for a fresh start, will history repeat itself?

Episode three of Authentic Ad Matters will take a frank look at the impact cookies and data regulation have had on advertising and offer an optimistic vision for a more privacy-friendly, consumer-informed and performance-driven ecosystem in the future.

Connected TV (CTV) represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of CTV audiences, the measurability of digital video, and the appeal of sight, sound and motion on the living room’s biggest screen. As we’ve seen with recent headlines, CTV’s rise has been astronomical, but will it last given the concerns around its unreliability?

In episode two of DV’s Authentic Ad Matters podcast, we welcome PubMatic’s CRO, Emma Newman and DV's SVP of Brand & Agency Partnerships, Americas, Gian LaVecchia, to discuss whether CTV’s lockdown boost will be maintained in a post-pandemic world and if the challenges CTV still faces (e.g., fraud, standardization) are being tackled fast enough for it to become a longstanding, quality channel for advertisers.

2020 shook the world and redefined brand suitability. There’s more emphasis on quality than ever before as brands battle against news turmoil and bigger threats in keeping their brands safe. But through the changes and challenges, improving performance is still critical.

The first episode of DoubleVerify's Authentic Ad Matters explores whose responsibility it is to make the internet safe for advertising, and why a laser focus on media quality will help drive performance for brands this year and beyond.

Guests:

Mark Zagorski, CEO, DoubleVerify

Asha Neuville, Global Digital Consultant, DELL