In Episode 30, of the Brandmerry Podcast, I'm sharing a 2021 Business Recap.   Tune in now to hear:

• How 2021 started off with a freaking bang, with my biggest launch to date, despite a major tech mishap.
• How my plans for 2021 did NOT go as I had thought and I spent months trying to correct the course!
• My #1 mistake and lesson learned in 2021 when it came to scaling my business too quickly.

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In today's episode of The Brandmerry Podcast, I'm sharing, "5 Must-Haves for a Successful Year!"   Tune in now to hear:

• How important your habits are in achieving your end-of-the-year goals.
• The key factors, often overlooked by entrepreneurs, that play a vital role in their business success.
• An important reminder about how you're spending your time OUTSIDE of your business - don't feel like you have time outside of your business? This is definitely something you need to listen to!

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As we prepare for the new year, organize our calendars, grab a planner and think about where we want to be at the end of 2022, there's one thing I want you to know.   Your intentions are everything.   I often find that changing the way I speak about certain things impacts how I approach them. So a few years ago I moved away from setting goals and started setting intentions. This practice has helped me completely transform my life and every year, since starting my business in 2016, make more revenue.   It might seem simple, but the impact is massive and in episode 28 of The Brandmerry Podcast, I'm sharing this process with you.   Today's episode is a repurposed episode from the beginning of 2021, but the information is just as relevant now as it was then.   I know you're going to get so much from this episode and no better time than now as we plan for the year ahead, something I hope you've carved out time for over the next week.   LET'S CONNECT: https://brandmerry.com https://instagram.com/michelleknightco

Storytelling, as a business owner, is one of the most powerful tools we have.   It allows us to connect with our audience on a deeper level. It makes our content more memorable - by 22x to be specific.   Not to mention, it has lasting affects on our audience's brain more effortlessly leading them to not only making a purchase, but sticking around as a brand fan.   And this is all really important when it comes to enhancing the branding experience. However, HOW you should incorporate storytelling into your branding still comes as an obstacle to many business owners.   Lucky for you, I'm not one of those 😉 I've made brand storytelling my specialty and on episode 27 of The Brandmerry Podcast, I'm sharing, "How to Tell Better Brand Stories!"   Tune in now to hear:

• The importance of storytelling and branding as a business owner!
• How to effectively write your brand story and identify your brand emotions as a way to connect initially with your audience.
• My top ways to enhance your messaging and marketing with brand storytelling.

Let's Connect https://brandmerry.com https://instagram.com/michelleknightco

Has it ever felt like everyone around you is having such an easy time building their business and you can't seem to find the exit off the struggle bus?   You keep seeing all of these coaches and mentors talking about how easy it is to hit $10k months, and how clients miraculously find them and you're sitting there questing why that doesn't seem to be happening to you?   Well, you're definitely not alone in these feelings, BUT the good news is...a lot of that messaging online is a load of crap and it's becoming quite toxic to online business owners and entrepreneurs especially those just starting out.   So it brings up the question, "Should running an online business be easy?" and I'm answering that question today on The Brandmerry Podcast in episode 26.   Tune in now to hear:

• The truth about running an online business and if it should be easy, hard, or somewhere in between.
• How to break through the b.s. online and finally feel confident in the actions you're taking, even if right now they're not yielding crazy results.
• If hustling as an entrepreneur is really as bad as they say or if it's kind of necessary.

Let's Connect https://brandmerry.com https://instagram.com/michelleknightco

Consistency is the cornerstone of a strong marketing plan for every online business owner.   It's with consistency that you're able to test your content topics, gauge what's working and what's not, and of course build trust with your audience.   Consistency is essential as a business owner, but so many entrepreneurs are carrying around old definitions or beliefs around consistency.   I know it feels like consistently showing up online is a struggle. I know the concept of consistency feels so fluffy and hard to understand, what does it actually mean? I know the idea of posting content daily is overwhelming.   That's why, today on The Brandmerry Podcast, I'm busting three myths around consistency!   Tune in now to learn:

• The three myths most entrepreneurs believe about consistency and how they are keeping them from showing up.
• How to remove the overwhelm of posting daily on social media and what to do instead.
• How to redefine consistency in 2022, so you can show up, build community and make sales...consistently!

LET'S CONNECT https://brandmerry.com https://instagram.com/michelleknightco

Since marketing is one of the most important parts of running your online business, I thought I'd share three of my must-have tips so you can become a better marketer!   In today's episode, of The Brandmerry Podcast, you'll learn:

• Why consistency is so dang important and not just a buzz word!
• How and why you should incorporate the power of storytelling into your marketing strategy to improve client attraction and connection.
• Why after your customer buys is a continuation of your marketing work and how to take better care of your clients.

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Time and time again I see entrepreneurs believe that in order to market their business they MUST use social media.   Now don't get me wrong, I love spending my time on Instagram and with the addition of Instagram Reels I'm loving it.   But, the reality is most entrepreneurs don't have countless hours to spend on social media, not to mention enough brain power to create new content every single day.   Social media just isn't sustainable and so many entrepreneurs find themselves burnt out and no further along trying to keep up with the hustle of social media.   That's why today's episode is so important and if you're an entrepreneur, which I guess you are, you are going to want to tune in.   In today's episode you'll learn:

• Why relying on social media at the top of your funnel, and ultimately how you create brand awareness, is not the best strategy.
• The other platforms I recommend to not only evergreen your content (more in the episode) but to also bring in consistent leads to your business.
• How to streamline your content, using other platforms, and still show up on social media for FUN! Yep, Instagram can be fun, I promise.

Tune in now on Spotify (link) or Apple Podcasts (link) to hear the full episode and all the tips.   LET'S CONNECT brandmerry.com https://instagram.com/michelleknightco https://www.facebook.com/brandmerrycoaching

Roadmap to Freedom is a live 90-day group program for the new and aspiring female entrepreneur ready to make money on her terms.

In this week's episode, tune in to hear what alumni have to say about the program!

Then sign up before doors close on October 20, 2021, at brandmerry.com/freedom

You're sharing content every day as a way to make people aware of your brand, and your ideal customer ecstatic about how you can support them! But, what's the difference between what you share for free and what you share behind your paid offers. Today on the blog I'm breaking it down!

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