What if I told you there's a single tool that can skyrocket your online business, create a devoted community of fans, and boost your sales? It's not magic, but it's pretty close. My friend, it is the incredible possibility of video content. Video marketing has transformed the online space over the past few years and it's not slowing down. With short-form video content, live videos, and of course, my good friend SEO pre-recorded content (think Google), there are so many possibilities for you to incorporate videos into your content strategy. And in this recent podcast episode, I reveal the different types of videos you can make in order to gain brand awareness, brand attraction, and brand connection. Because it's not enough to just focus on viral or trendy content, we have to keep in mind how our videos lead our ideal customer to the sale. You know you have something amazing to offer, but how do you capture the attention of your target audience and stand out from the crowd? That's where video marketing comes in. And, you know we love video marketing for its amazing brand storytelling possibilities. Video marketing is not just a trend, it's a necessity for online entrepreneurs and this episode will help you approach video marketing in a strategic and sustainable way. Tune in now to hear:

• How videos can captivate your audience, tell your brand's story, and help you build an engaged community that expands your online business.
• The four types of video every business owner should be using online to lead their ideal customer through the buying journey with ease.
• My favorite tool for repurposing video content to multiple platforms, ultimately expanding your reach with one single video.

LET'S CONNECT Brandmerry.com Instagram.com/michelleknightco

Are you struggling to juggle the demands of marketing your business while trying to wear multiple hats as an entrepreneur? I understand the challenges and frustrations that come with marketing your business and the amount of time your currently dedicating to all the things. Do any of these sound familiar?

• Feeling like there aren't enough hours in the day to effectively promote your brand and connect with your target audience?
• Overwhelmed by the ever-growing list of marketing tasks, leaving you stretched thin and lacking focus?
• Longing for practical strategies to boost your productivity, so you can focus on what truly matters for your business?

In today's episode, on the Brandmerry Podcast, I'm sharing my top time management and efficiency hacks for your marketing efforts. My goal is to help you streamline your marketing efforts because as a business owner, it's necessary. These five tips have the possibility to transform the way you approach your marketing efforts and empower you with effective time management strategies that will not only save you time but also increase your overall efficiency. Let's dive in! LET'S CONNECT brandmerry.com Instagram.com/michelleknightco

Are you a local business owner struggling to attract new customers to your brick-and-mortar establishment? You're local, and your clients come to you locally, but how do you use social media to get people in the door? Do you feel like your social media efforts are going unnoticed? Maybe you're a hairstylist, acupuncturist, or photographer and want to see more results from your online efforts. Inside Episode 82 of the Brandmerry Podcast we are talking all things social media marketing with our guest Jodie Brown. Jodie Brown is a mom of one wild little boy, La Croix addict, and her favorite way to relax (if she can't be on a plane) is reading historical fiction or watching Game Of Thrones. She is obsessed with helping hairstylists create freedom + opportunity in the industry because while this is the best industry in the world, it can be really hard if you don't have the right tools and guidance. She is here to help you use your social media and online presence to connect with your dream clients and build a career and life you are obsessed with. I'm so excited to interview Jodie as she shares how you can use social media marketing to drive more leads and sales to your in-person business. In this episode, we delve into the importance of having an intentional social media strategy that not only attracts potential customers but also encourages them to visit you locally. With more and more people on social media, it's easy for businesses to get lost in the noise. And, very little information talks about how to find people who live near your business. We understand that as a business owner, your time is valuable, which is why we make sure that this episode is packed with actionable tips that you can implement right away. Listen in to today's episode, and be sure to follow Jodie on Instagram for all of her tips and tricks. Tune in now to hear:

• How to optimize your social media profile and content for local searches.
• Jodie's favorite ways to create a more intentional social media strategy for your business.
• How to give your audience quick wins and how that fits into your social media strategy as a whole (aka get people off the platform.

And be sure to check out Jodie's Instagram and Website below. Instagram: www.instagram.com/itsjodiebrown Website: https://www.jodiebrown.ca/ LET'S CONNECT: Brandmerry.com Instagram

As an online entrepreneur, you know that having a website is crucial for reaching your target audience. However, what good is a website if no one can find it? It's a big struggle for so many entrepreneurs who put so much time, energy, and money into building the "perfect" website only to discover that people can't find it. If you're tired of the lack of organic traffic to your website, then today's episode is exactly what you need! The answer you've been searching for is SEO (Search Engine Optimization) and it's a lot easier to set up than people realize. Today's episode covers everything you need to know about improving your website's search engine optimization (SEO) and ranking higher on Google. In this episode, we discuss the common mistakes entrepreneurs make when optimizing their websites for SEO, the key elements of a successful SEO strategy, and the tools you need to help you get there. By optimizing your website for SEO, you can increase your chances of ranking higher on Google, which translates into more leads, customers, and revenue. This is especially important if you're not interested in spending all of your hard-earned money on advertising. Tune into episode 86 of the Brandmerry Podcast now. LINKS MENTIONED IN TODAY'S EPISODE: Keywords Everywhere: https://keywordseverywhere.com/ SEO Bootcamp: https://brandmerry.thrivecart.com/seo-bootcamp/ LET'S CONNECTBrandmerry.com Instagram

Are you an entrepreneur looking to boost your online visibility and drive more traffic to your website? Have you ever wondered why some websites show up on the first page of Google, while others are buried deep in the search results? Well, the answer lies in SEO or Search Engine Optimization. In this episode, of the Brandmerry Podcast, we'll dive into what SEO is, why it's essential, and why entrepreneurs should be taking the extra, simple steps to optimize their brand. And, if you're currently feeling the pressure to show up on social media this episode is going to be extra important to you! Social media can be a great tool for marketing and building brand awareness, but here's the thing: social media platforms own your audience, and their algorithms can change at any time, impacting your reach. I'm sure you've felt it which is why relying solely on social media to build your business may not be the best strategy. This is why I love SEO. By optimizing your website and content for search engines like Google, you can generate free organic traffic that you own. And, bonus points that this traffic is bringing prospects to your website where they can get everything they need from your website! If you're an entrepreneur looking to take your online presence to the next level, or just looking for ways to stop relying on social media then this episode is for you. Tune in now to hear:

• How SEO works and why it's an essential tool for entrepreneurs in every industry.
• 3 ways to improve your SEO and where I recommend all my clients start.
• How to improve your SEO in just a few hours and set your business up for qualified leads for years to come (hint: it doesn't involve blogging).

Let's Connect brandmerry.com Instagram

Are you looking to better understand how your branding and marketing efforts work together to support new subscribers and leads? When you're creating content do you often wonder how each piece fits together to support your dream clients in purchasing from your brand? Do you want to learn more about the customer buying journey and how to effectively market to your audience at each stage? In today's episode, we're diving into the customer buying journey - from the moment someone discovers your brand to the point where they invest and what's happening for them every step of the way At Brandmerry, we believe that supporting your audience every step of the way is essential for building a successful brand. Whether you're just starting out or looking to optimize your current marketing efforts, this episode will give you valuable insights and actionable tips to help you build a strong and loyal customer base. Tune in now to hear:

• Why customers buy, and how having this information can shorter the amount of time someone goes from just discovering your online to new client.
• How you can create content that resonates with your audience at each stage of their journey.
• How to make sure your content is working for you and specifically answers the questions your audience has at each stage of their journey.

LET'S CONNECT Brandmerry.com Instagram

Are you struggling to get your email marketing funnel to convert? Do you feel like you're sending out emails into the void and not getting any engagement in return? Don't worry - you're not alone. Aside from a clear strategy for your funnel which stems from the action you want them to take, there are some bonus tips that just make for good marketing. Sometimes these little adjustments can make all the difference. Because while building an effective email marketing funnel can be a challenge, it's not impossible. In today's episode, we're going to be discussing some of the most common email marketing funnel mistakes and how to fix them. I'm breaking down four specific ways to improve your email marketing funnel in an authentic way! TUNE IN NOW TO HEAR:

• How to design your email funnel like a handshake and the key elements to include to make sure you give the best first impression of your brand.
• 4 key areas to improve your email funnel that are simple tweaks and not complete overhauls of what you might already have in place.
• Why having an offer is key and how it plays a role in the consumer buying journey.

LINKS MENTIONED IN TODAY'S EPISODE: Ep 60: Email Marketing Step-By-Step Ep 38: Copywriting Tips for Email Marketing Ep 82: Why Email Lists Fail Convertkit: My favorite email platform Deadline Funnel: Authentic email timers LET'S CONNECT brandmerry.com Instagram

Are you struggling to get your email list to produce an ROI? Are your subscribers not engaging with your emails like you would like? Are you not seeing the conversions you were hoping for? If you answered yes to any of these questions, then this week's podcast episode is for you. Building an email list is a crucial part of building your online community and attracting potential buyers, which we know is a key staple in building an online brand, but it can be a daunting task. Many entrepreneurs struggle when it comes to email marketing, and I want to make sure you have exactly what you need for this marketing practice to be successful. I've seen tremendous results from my email marketing efforts over the years when I focused on what we're going to be talking about in today's podcast. My goal is for you to start building a more intentional and profitable email community for your brand and in today's episode, I'll explore three reasons email lists fail and of course, provide tips on how to overcome them. If you want to improve your email marketing strategy and take your online community to the next level, be sure to tune in. Tune in now to hear:

• The first step you must take in building an intentional email list - get this wrong and you might end up with low conversions!
• How consistency plays a role in deliverability and might be hurting how often people receive and view your emails.
• With the rise of AI you might be tempted to rely on it for copywriting, when it comes to email marketing this is a bad move - here's why!

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Do you struggle to get people to engage with your brand? There is a lot of noise online, and although someone might be interested in what you have to say, are they engaged? As an entrepreneur, you know that building a strong brand is crucial to the success of your business. I don't need to tell you that. However, simply having a brand is not enough. You need to ensure that people are engaging with your brand to build a loyal customer base and drive revenue in your business. On Episode 81 of the Brandmerry Podcast, I'm sharing five secret hacks to increase brand engagement. This episode is perfect for entrepreneurs who struggle to get people to engage and take action on their content. You're showing up, but how do we get your audience to take the next step? This episode will share exactly how to do it. These hacks will help you position your brand, utilize brand storytelling (my favorite), and simply ask for engagement in an organic and authentic way. By implementing these hacks, you can increase engagement with your audience, ultimately leading to more success for your business. Tune in now to hear:

• How to use a particular type of video to drive more brand engagement
• Why brand engagement comes down to the type of brand you're showcasing online and why personal branding is key when people are shopping around
• One of the oldest tricks I've used in my business to drive engagement (plus, I'm giving you the exact scripts I use)!

LET'S CONNECT brandmerry.com Instagram

As an entrepreneur, you know how crucial content is to your marketing strategy. You may be posting regularly on social media and following all the trends, but are you seeing the results you want? Are you struggling to attract leads and make sales despite your efforts? If this sounds like you, then you're in the right place. In the latest episode of the Brandmerry Podcast, I share a more intentional way to go about content creation and understanding why consumers buy. By implementing these strategies, you can make sure you don't miss out on leads and sales in your business. Because there is more to content creation than just posting what you feel like posting or hopping on a trend. Your content strategy needs to make sense and what you post and where you post it all play a role. Creating intentional content that's tailored to your audience, aligned with your brand messaging, and optimized to hit on all the stages of the client buying journey will help any entrepreneur attract leads and make sales. Tune in to Episode 80, on the Brandmerry Podcast to get all my insider tips and even prompts to get started with your intentional content strategy today. LET'S CONNECT brandmerry.com instagram.com/michelleknightco