How do you make sales less pushy and more authentic? Penny Zenker has someone who has the answer. She brings over to the show, Nikki Rausch, the CEO of Sales Maven, an organization dedicated to authentic selling. With her unique ability to transform the misunderstood process of selling, Nikki provides us the techniques and strategies to sell without being salesy and, instead, create the right connections with prospects and build relationships. She further shares some pointers on how to do the sales conversation properly to make a bigger impact in the world and help people get what they need, want, and desire. Tune into this episode to learn more about Nikki’s sales process, how she moves people through it, and sell successfully.

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