In this episode of the Business Growth Hacks podcast, we welcome Lauren Litt, a social media expert dedicated to empowering female entrepreneurs. Lauren shares valuable insights on setting trends, avoiding vanity metrics, and focusing on meaningful engagement to drive business growth.

Key Points:

Setting Trends vs. Following Trends:

 Lauren discusses the importance of being a trendsetter rather than merely following trends, drawing parallels to "Mean Girls" and emphasizing the power of authenticity.

Engagement Over Vanity Metrics:

 She highlights the significance of meaningful engagement over superficial metrics like follower count, urging listeners to focus on actions that drive revenue.

Client-Centric Approach:

 Lauren emphasizes understanding client needs and goals, tailoring social media strategies to create impactful messages that resonate with the target audience.

Avoiding Blindly Copying Strategies:

She advises against blindly copying strategies that work for others, emphasizing the uniqueness of each business and the need for tailored approaches.

Embracing Imperfections:

Lauren encourages embracing imperfections and authenticity in content creation, noting that genuine connections often stem from relatability and human experiences.

Quotable Moments:

"Stop chasing the shiny object... If you just start doing what is a copy paste for someone else, I promise you it will not work."

"Vanity metrics don't do anything for you as far as growth... Stop worrying about going viral and start focusing on meaningful engagement."

"The fact that we have the opportunity to have these kind of conversations with people every day... is just amazing because it's a great outlet for us to continue to grow."

Links Mentioned:

https://lilshamelessplug.com/

https://beefymarketing.com/