By Beefy Marketing / Business Growth Hacks
5
77 ratings
The podcast currently has 213 episodes available.
In this episode of Business Growth Hacks, Andrew and John dive into the essentials of social media advertising for businesses of all sizes. They discuss selecting the right platform, setting objectives, creating eye-catching visuals, targeting audiences effectively, and continuously optimizing campaigns. Whether you're just starting or looking to scale, this episode provides actionable insights to make your social media ads work harder for you.
Key Points:
- [0:00] Introduction
Andrew and John introduce the topic, emphasizing how social media ads can transform businesses if done right, and why it's not about just spending money.
- [0:44] Choosing the Right Platform
John explains the importance of knowing your audience when selecting where to run ads. Whether it's LinkedIn for B2B or TikTok for a younger audience, matching your platform with your audience is key.
- [2:03] Setting Clear Objectives
Having a clear goal for your ad campaign (traffic, leads, or brand awareness) is essential. Otherwise, you're just "shooting in the dark."
- [2:22] Budgeting: Start Small, Scale Later
Andrew shares advice on setting a modest ad budget and running small tests before investing more based on the results.
- [3:17] The Power of Creative Content
Discussing the importance of high-quality visuals and videos to grab attention, they share a real-life example of how switching to video ads increased conversions for a popcorn company.
- [4:34] Advanced Targeting Techniques
Social media ads allow for precise audience targeting. John emphasizes testing between narrow and broad audiences to see what resonates best.
- [6:41] Performance Metrics Matter
They highlight the importance of tracking performance metrics, such as click-through rates and conversions, and making data-driven adjustments.
- [7:12] Tools to Simplify Facebook Ads
Andrew recommends AdEspresso, a tool to help businesses automate and optimize their Facebook ad campaigns.
Quotable Moments:
- [0:06] "Just because you're running ads doesn't mean they're going to work automatically. You need a strategy to make sure those ads convert." - Andrew
- [2:03] "If you don't know what you're aiming for, you're just wasting money." - John
Links Mentioned:
Social media ads offer a powerful way to grow your business, but they require the right strategy. Make sure you pick the right platform, set clear goals, create high-quality content, and optimize based on data. Want to learn more or need expert help? Don’t forget to subscribe, and share this episode with a fellow business owner!
In this episode, Andrew Brockenbush and John Fritzsching dive into the world of digital billboards and why they are an essential part of modern marketing strategies. They discuss the flexibility, visibility, and cost-efficiency that make digital billboards a powerful tool for businesses looking to elevate their brand awareness. They also explore how dynamic content, real-time updates, and targeted ads can help companies engage with audiences more effectively. Learn how to make the most out of digital billboards and why they might be more affordable than you think.
Key Points:
[0:22] - Why Digital Billboards Matter
The hosts introduce digital billboards as an overlooked marketing asset that can dramatically increase brand visibility.
[1:32] - Flexibility in Real-Time Updates
Unlike traditional billboards, digital versions allow for real-time content updates. Perfect for changing promotions and targeted messaging.
[2:27] - Dynamic and Customizable Ads
Digital billboards let businesses tailor ads to factors like time of day, weather, and even specific events happening nearby.
[3:08] - Unmatched Visibility
Placed in high-traffic areas, digital billboards’ vibrant colors and animations capture attention more effectively than static billboards.
[5:14] - Cost Efficiency Through Shared Space
Digital billboards can be more affordable as businesses share the advertising space, reducing long-term costs while keeping visibility high.
[9:27] - Better ROI with Digital Billboards
Combining flexibility, visibility, and targeted reach, digital billboards offer superior ROI compared to traditional options.
Quotable Moments:
[1:07] "Digital billboards are like the social media of out-of-home advertising—dynamic, adaptable, and attention-grabbing." - Andrew Brockenbush
[2:50] "Imagine promoting hot coffee on a cold, rainy morning or switching to iced coffee during a heat wave. That kind of customization makes your campaign relevant." - John Fritzsching
[9:58] "It's Google ads in the real world. Digital billboards are a game-changer." - Andrew Brockenbush
Links Mentioned:
If you're looking to boost your marketing efforts, consider adding digital billboards to your strategy. Their flexibility, cost efficiency, and ability to target specific audiences make them a powerful tool for business growth. Reach out to Beefy Marketing to learn more about how digital billboards can take your brand to the next level.
In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into how small businesses can leverage AI for growth, focusing on email automation. They break down simple ways to get started with AI by using tools like Grammarly, ChatGPT, and Hemingway to improve daily communication. Whether you're sending client emails or reaching out to prospects, these AI-powered tools can save time, enhance professionalism, and increase productivity. Learn how to automate and personalize emails effectively, making your business communication smoother and more efficient.
Key Points:
- [0:00] Introduction to AI for Small Business Growth
Discover how AI can save time and improve your business, starting with email automation.
- [1:00] Improve Emails with Grammarly and ChatGPT
Learn how AI tools like Grammarly and ChatGPT can refine email tone and clarity, ensuring polished, professional communication.
- [4:02] Boost Productivity with AI-Powered Automation
Save time on repetitive email tasks by using AI tools that draft and edit messages efficiently.
- [5:43] Personalize Customer Emails with AI
Use AI tools like ChatGPT to craft personalized responses, maintaining a human touch while automating emails.
- [7:00] AI Tools for Productivity and Summary
Spark and other AI-driven tools streamline email management by summarizing emails and filtering out distractions.
Quotable Moments:
- [0:46] "You don't need to be a tech expert to benefit from AI. Start with something as simple as improving your emails." – Andrew Brockenbush
- [2:55] "AI helps you sound professional but not robotic, friendly but not overly casual. It’s all about balance." – John Fritzsching
- [6:59] "AI tools can make you look like a hero, saving time while still providing a professional response." – Andrew Brockenbush
Links Mentioned:
AI is transforming business communication, and starting with email automation is a great first step. These AI tools are easy to use and can drastically improve both productivity and personalization in your outreach. Try integrating AI into your daily email tasks to save time and ensure professional, clear messaging. Subscribe, leave a review, and share this episode with fellow business owners ready to embrace AI. Visit Beefy Marketing for more tips to grow your business.
In this episode of Business Growth Hacks, Andrew and John dive into how podcasting can be more than a content creation platform—it’s a powerful tool for building real connections. Whether you're already podcasting or thinking about starting, they discuss how hosting or being a guest can build meaningful relationships, expand your network, and even create business opportunities. From collaborations to client leads, podcasting might be the best networking tool you didn't know you needed.
Key Points:
- [0:00] - Podcasting as a Networking Tool
Podcasting isn’t just about talking into a microphone. It’s a fantastic way to connect with like-minded individuals and grow your business.
- [0:52] - Podcasting Bonds You with Others
Podcasting creates a supportive community where hosts and guests cheer each other on, leading to promotions, collaborations, and shared success.
- [2:34] - Podcast Interviews Solidify Relationships
Hosting someone for an in-depth conversation fosters stronger connections than brief business interactions, making these bonds long-lasting.
- [3:56] - Podcasts as a Mini Business Mixer
Each episode acts like a business mixer, allowing for idea exchanges and potential partnerships down the line.
- [5:37] - Recap: Why Podcasting is a Top Networking Tool
Podcasting connects you with others, strengthens relationships, and opens doors to new collaborations—all while being more enjoyable than typical networking events.
Quotable Moments:
- [0:00] "Podcasting is more than just talking into a mic—it's one of the best ways to connect with like-minded people, build relationships, and expand your circle." – Andrew
- [1:48] "If your podcast does well, my podcast can do well, because podcasts do well. We're all in this together." – John
- [3:13] "It's way more meaningful than a five-minute chat at a conference or exchanging business cards." – Andrew
Links Mentioned:
- [Beefy Marketing](https://www.beefymarketing.com)
If you haven’t considered podcasting as part of your business strategy, now’s the time! Whether you're looking to make new connections or deepen existing ones, podcasting is a fun and effective way to network. Share this episode with a friend, leave a review, and don’t forget to subscribe to never miss an episode of Business Growth Hacks. Let's grow together!
In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.
Key Points:
[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy
Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.
[1:38] - Real-Time Flexibility
Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.
[2:15] - Tailored Ads and Customization
Tailor your ad depending on time, day, or weather—like promoting hot coffee during a rainy morning or iced coffee in a heatwave.
[3:17] - Visibility and Impact
Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.
[4:43] - Cost-Effective and Flexible Campaigns
Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.
[7:10] - Targeting the Right Audience at the Right Time
With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.
[9:23] - Return on Investment (ROI)
The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.
Quotable Moments:
[0:53] "Digital billboards are like the social media of Out of Home advertising—dynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush
[2:49] "Imagine seeing a billboard that updates ER wait times in real-time—that’s the kind of flexibility digital billboards offer." - John Fritzsching
[9:53] "It’s Google Ads in the real world—digital billboards give you data-backed results to prove your ROI." - Andrew Brockenbush
Links Mentioned:
Digital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and don’t forget to subscribe to the podcast for more growth hacks.
In this episode, hosts Andrew Brockenbush and John Fritzsching touch on the importance of tracking Key Performance Indicators (KPIs) to ensure your business is on the right path. They explore the use of KPI systems like the EOS Scorecard, explain the concept of Smart Goals, and offer various tools from spreadsheets to advanced KPI tracking software that businesses of all sizes can use. Whether you're running a small business or managing a larger team, tracking KPIs is essential for growth. Learn how to set clear, measurable goals and ensure accountability within your organization.
Key Points:
- [0:00] - Introduction to KPI Tracking
Understanding why KPI tracking is essential for business success and growth.
- [2:21] - What Are KPIs and Why Do They Matter?
Breaking down what Key Performance Indicators are and how they help businesses measure their progress.
- [2:41] - EOS Scorecards: The Key to Consistent Tracking
The EOS Scorecard is a simple, weekly report that tracks 5-15 key business metrics, helping businesses stay focused.
- [5:00] - KPI Tracking Tools
From Google Sheets to advanced software like Databox and Clipfolio, a variety of KPI tracking tools are discussed for businesses of all sizes.
- [6:15] - Setting Smart Goals
How to define KPIs that are specific, measurable, and aligned with your business's long-term goals.
Quotable Moments:
[0:46] "What we don't measure, we can't improve—it's as simple as that when it comes to business growth." – Andrew Brockenbush
[3:27] "KPIs aren't just numbers on a page. They need ownership and accountability to drive real results." – John Fritzsching
[7:48] "You can't grow your business if you're not tracking your progress." – Andrew Brockenbush
Links Mentioned:
If you're not already tracking KPIs, now is the time to start. Whether you use an EOS scorecard, a spreadsheet, or a more advanced tool, measuring key metrics is vital to improving and growing your business. Visit https://www.businessgrowthhacks.com to learn more, and don’t forget to subscribe for more actionable business tips in upcoming episodes.
In this episode, hosts Andrew Brockenbush and John Fritzsching dive into the transformative impact of conversational AI chatbots on businesses. They explore how businesses can use AI-powered chatbots to streamline customer service operations, manage inquiries across platforms, and boost both efficiency and customer satisfaction. The discussion highlights the differences between automated and suggestive bots, how AI can be trained using existing business data, and the cost-saving benefits of 24/7 availability. Whether you're an SMB or an enterprise, this episode will show you how AI can scale with your growth.
Key Points:
[0:00] - Introduction to Conversational AI Chatbots
AI chatbots are revolutionizing customer service across businesses of all sizes, from automating tasks to managing inquiries across multiple platforms.
[2:20] - Types of AI Chatbots
Explaining automated bots that handle repetitive tasks and suggestive bots that support customer service teams by recommending responses.
[4:34] - Multi-Channel Engagement
AI chatbots respond to customers on websites, SMS, and social media, providing a seamless experience across platforms.
[5:35] - Training AI Using Existing Data
Businesses can train chatbots using existing resources like websites, FAQ pages, and customer interactions to improve responses over time.
[7:46] - Scaling Customer Support with AI
AI chatbots can manage hundreds of customer inquiries simultaneously, making it an essential tool for scaling businesses.
Quotable Moments:
[1:07] "Imagine you had an AI-powered chatbot that could handle inquiries instantly across every channel—game changer!" – Andrew Brockenbush
[4:55] "With AI, your customer gets a seamless experience no matter where they reach out, from Facebook to SMS." – John Fritzsching
[8:07] "Chatbots save you time—a lot of it. Whether automated or suggestive, they reduce the workload for your team." – Andrew Brockenbush
Links Mentioned:
Wingman: https://trustyourwingman.com
Beefy Marketing: https://www.beefymarketing.com
AI chatbots are no longer just a trend; they are a necessity for businesses looking to enhance customer service and scale efficiently. Whether you're automating frequent inquiries or supporting your team with suggestive bots, AI chatbots can save time, reduce costs, and improve customer satisfaction. If you're not leveraging AI chatbots yet, now is the time to start. Visit https://www.businessgrowthhacks.com for more tips and subscribe for future episodes to stay ahead of the curve.
In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the powerful statistic that 68% of people interact with brands on social media. They explore how social platforms like Instagram, Facebook, and X (formerly Twitter) are not just tools for promotion but vital spaces for building trust, loyalty, and ultimately driving sales. Learn actionable strategies to engage your audience, build stronger connections, and turn engagement into long-term customers.
Key Points:
[0:00] – Introduction
Andrew and John kick off the episode by introducing a crucial stat: 68% of people use social media to interact with brands. If your business isn’t actively engaging online, you’re missing out.
[1:10] – Social Media: A Must-Have, Not a Bonus
They highlight how social media has become a non-negotiable part of brand strategy. It's a tool for real-time feedback, customer service, and creating a two-way dialogue with your audience.
[2:34] – Engagement Builds Trust and Loyalty
The hosts discuss how interacting with customers on social media—whether it’s through comments, likes, or reposts—builds trust and converts casual followers into loyal advocates.
[4:19] – Turning Engagement Into Sales
Engagement leads to trust, and trust leads to sales. They explore the direct link between social media interaction and customer conversions, focusing on Instagram and Facebook's built-in shopping features.
[6:37] – How to Boost Social Media Engagement
Andrew and John share practical tips for boosting engagement, including consistent posting, encouraging interaction through polls and giveaways, and using user-generated content to increase visibility.
Quotable Moments:
[0:48] – “If seven out of ten people want to interact with your brand online, social media isn’t just a nice-to-have—it’s a must-have.” – Andrew
[3:19] – “That small moment of interaction creates a connection. It sounds simple, but it turns a casual follower into a brand advocate.” – John
[7:24] – “The more real you seem, the more people will want to interact with you.” – Andrew
Links Mentioned:
Social media is no longer just a tool for marketing—it's a platform for real-time customer engagement that builds trust and drives sales. With 68% of people interacting with brands online, it’s time to take your social media strategy seriously. Start posting consistently, interact with your followers, and watch your business grow! Don’t forget to subscribe to Business Growth Hacks to never miss an episode!
In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive deep into a hot topic for entrepreneurs and small businesses: artificial intelligence (AI). They discuss when and how to introduce AI into your business and highlight the key questions to ask before implementing it. From automating repetitive tasks to boosting productivity, they provide actionable insights to help businesses get started with AI and use it effectively.
Key Points:
[0:00] - Introduction to AI and Business
The hosts introduce the episode and discuss the growing impact of AI in business, explaining why now is the time to consider it.
[1:05] - Identifying Tasks You Hate
Andrew and John talk about pinpointing the tasks in your business that are frustrating or time-consuming—these are prime candidates for automation.
[2:32] - Automating Emails and Using the Freedom Compass
The hosts mention AI-driven tools that can manage emails and introduce the Freedom Compass, a useful tool to help identify tasks that drain your energy.
[5:35] - AI and the Latest iOS Updates
AI is integrated into the latest Apple iOS, with new features like automated email summaries—making it easier to manage your inbox.
[6:17] - The Biggest Time Sucks in Your Business
From social media management to bookkeeping, the hosts explain how AI can streamline time-consuming tasks and give examples of tools like Wingman for automating social media.
[8:12] - Can It Be Automated?
The hosts discuss the million-dollar question: Can AI automate this task? They give examples of customer service, lead generation, and HR automation.
[10:10] - Knowing When to Implement AI
If repetitive tasks overwhelm you, it’s time to consider AI. Start small with email automation or a chat bot, then expand as you go.
Quotable Moments:
[0:42] "AI isn't just some future tech anymore. It's here and changing the way businesses operate." - Andrew Brockenbush
[5:59] "The problem with these tasks isn't that they're hard; it's just that they're time-consuming." - JohnFritzsching
[10:33] "Start small. You don't have to automate everything at once. Gradually expand as you see success." - Andrew Brockenbush
Links Mentioned:
Ready to reduce your workload with AI? Whether you're tired of managing emails, social media, or customer service, AI can help automate these processes and free you up for the tasks that matter most. Be sure to subscribe so you don't miss out on more business growth hacks, and reach out to us on social media if you're using AI or need help getting started!
In this episode of Business Growth Hacks, Andrew and John tackle the myth that podcasting is oversaturated. They dive deep into why the podcasting space is still open for new creators, revealing statistics that Showa are number of podcasts are inactive, leaving a massive opportunity for fresh, consistent content. They discuss the unique power of podcasting in creating deep audience engagement, its potential for long-term value, and why the relatively low barrier to entry makes now the perfect time to start your podcast.
Key Points:
- [0:00] Podcasting Isn't Overcrowded
The myth of podcast saturation is debunked, showing that while there are millions of podcasts listed, fewer than 500,000 are active, offering plenty of room for new voices.
- [1:07] The Power of Listener Engagement
Podcast listeners tune in for longer than most other platforms, with the average episode holding attention for 30 minutes—unheard of in today's short-form media world.
- [2:15] Why Podcast Listeners Are Unique
Unlike passive scrolling on social media, podcast listeners actively seek out content, choosing to spend focused time engaging with your show while commuting, working out, or relaxing.
- [4:11] Why Consistency Matters
Many podcasts fail due to lack of consistency. Staying committed to regularly delivering content is key to growing a dedicated audience.
- [7:00] Podcasting's ROI
Podcasting offers long-term value. Episodes live beyond their publish date and can generate engagement and revenue long after they’re released, unlike fleeting social media posts.
Quotable Moments:
- [0:43] “Starting a podcast now might be one of the smartest moves you can make for your business.” – Andrew
- [2:55] “Podcasts are one of the few content formats where people actually plan to listen for an extended period of time.” – John
- [9:01] “Podcasting offers so many ways to generate revenue, even if you only have a small audience.” – Andrew
Links Mentioned:
The podcasting world is far from overcrowded. With the right commitment and strategy, there’s still plenty of room for you to launch and grow a successful podcast. If you’re ready to dive into podcasting or want more tips on growing your business, reach out to us at BusinessGrowthHacks.com.
The podcast currently has 213 episodes available.
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