Badass Empires

Authentic vs. Oversharing: Where to Draw the Line

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How much of your soul do you need to sell to build a personal brand?

Plot twist: way less than you think.

In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but they don't even know what my husband looks like.

If you've been told you need to "be vulnerable" and "share your story" but the thought makes you want to hide under a rock, this episode is your permission slip to build a powerful brand without becoming a reality TV show.

This episode is essential listening if:

  • You're a private person trying to build a public brand
  • You've been told you need to share more to be "authentic"
  • You're worried about online safety but need to show your face
  • You think personal branding means oversharing 


    • We're covering:

    • The personal branding pyramid (and why most people get it backwards)
    • Brand icons vs. brand rituals - and how to use them strategically
    • What Rosie shares vs. what she keeps sacred 
    • How to build deep connections without deep cuts
    • Safety strategies that actually work
    • Why being "authentic" doesn't mean being an open book

      • Remember: You're building a business, not auditioning for a reality show.


      How to Submit Your Questions:

      • Send us a DM on Instagram @badassempires_
      • Email us at [email protected]
      • Bonus points for voice notes - we'll use your actual voice on the podcast!


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        LET’S CONNECT

        📷 Find me on Instagram @badassempires_

        🌐 Check out my website


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        Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!


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        WORK WITH ME

        Baddies to the front! Learn more & apply for Empire Era here: 

        https://www.badassempires.com/era

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        Badass EmpiresBy Rosie McCarthy