Badass Empires

By Rosie McCarthy

Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time.

I'm Rosie, your no-nonsen... more

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FAQs about Badass Empires:

How many episodes does Badass Empires have?

The podcast currently has 66 episodes available.

Badass Empires episodes:

November 25, 2025Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang
What does it really take to build a personal brand business from scratch?
In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a focused, profitable coaching business that generated over $80K in just seven months.
But this isn't one of those glossy success stories. This is the real, messy, behind-the-scenes truth about what it takes to niche down when you're multi-talented, how to transition from trading time for money to building something scalable, and the gutsy decisions you have to make along the way.
Faith shares the moment she fired a $35K client (yes, you read that right), how she finally chose her niche after exploring belly dancing for executives, cross-cultural coaching, and everything in between, and what it's actually like to go from undercharging to premium pricing.
If you're a multi-passionate person drowning in possibilities, a hustler who can't seem to say no, or someone who's building a business while trying to protect your energy and your family—this conversation is for you.
Connect with Faith:
LinkedIn: Faith Chang
Business: Leadership Moxie
Instagram & TikTok: Coming soon (she's mastering one platform at a time!)

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LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website
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SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!
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WORK WITH ME
Baddies to the front! Learn more & apply for Empire Era here:
https://www.badassempires.com/era
...more
1h 17min
November 18, 2025Authentic vs. Oversharing: Where to Draw the Line
How much of your soul do you need to sell to build a personal brand?
Plot twist: way less than you think.
In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but they don't even know what my husband looks like.
If you've been told you need to "be vulnerable" and "share your story" but the thought makes you want to hide under a rock, this episode is your permission slip to build a powerful brand without becoming a reality TV show.

This episode is essential listening if:
You're a private person trying to build a public brand
You've been told you need to share more to be "authentic"
You're worried about online safety but need to show your face
You think personal branding means oversharing

We're covering:
The personal branding pyramid (and why most people get it backwards)
Brand icons vs. brand rituals - and how to use them strategically
What Rosie shares vs. what she keeps sacred
How to build deep connections without deep cuts
Safety strategies that actually work
Why being "authentic" doesn't mean being an open book
Remember: You're building a business, not auditioning for a reality show.

How to Submit Your Questions:
Send us a DM on Instagram @badassempires_
Email us at [email protected]
Bonus points for voice notes - we'll use your actual voice on the podcast!

--------------------
LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website

--------------------
SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

--------------------
WORK WITH ME
Baddies to the front! Learn more & apply for Empire Era here:
https://www.badassempires.com/era
...more
46min
November 11, 2025What the F*ck Should You Charge? (The Honest Answer)
Let's talk about the elephant in the room: your prices are probably too low.
In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work (and feeling grateful for it) to commanding $25K+ for her programs and having clients thank her for the privilege.
If you've ever had that sinking feeling that you're undercharging, felt guilty about raising your prices, or wondered how the hell other people have the audacity to charge what they charge - this one's for you.

This episode will hit different if:
You're working your ass off for peanuts
You think you need to add more stuff to justify higher prices
You're scared to raise your rates because "people can't afford it"
You've been told you're "too expensive" and it made you question everything

We're getting real about:
Rosie's pricing journey from $150 disaster calls to $25K transformations
Why undercharging is actually doing your clients a disservice
The psychology behind premium pricing (and why people pay more for less)
How to justify prices that make you feel like a fraud
The difference between vitamins and painkillers in business
Why simple doesn't mean cheap - it means you're a genius
Time to stop playing small and start charging like the expert you are. 💸

How to Submit Your Questions:
Send us a DM on Instagram @badassempires_
Email us at [email protected]
Bonus points for voice notes - we'll use your actual voice on the podcast!

--------------------
LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website

--------------------
SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

--------------------
WORK WITH ME
Baddies to the front! Learn more & apply for Empire Era here:
https://www.badassempires.com/era
...more
1h 1min
November 04, 2025The Engagement Emergency: Why Your Content Isn't Connecting
From vanilla to viral - how to make your audience actually care.
Feeling like the algorithm has a personal vendetta against you? Same, badass. Same.
This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers.
With our combined experience of building multiple six-figure businesses across every platform you can think of (YouTube, Instagram, LinkedIn, TikTok - you name it, we’ve conquered it), we’re breaking down exactly why your content strategy isn't working and what you need to do instead.
This episode is your wake-up call if:
You're posting into the void and getting crickets
You think you need 100K followers to make 100K dollars
You're trying to be everywhere at once and succeeding nowhere
You blame the algorithm for everything (we're calling you out, lovingly)

We're diving into:
Why the algorithm isn't actually plotting against you
The brutal truth about why your content isn't getting engagement
How consumer behavior has changed (and why that matters more than any algorithm update)
Community building vs. follower chasing - and why one makes you money while the other just strokes your ego
The strategic approach to choosing platforms
Why vanilla content is the kiss of death in 2026
Time to stop making excuses and start making moves! 🔥

How to Submit Your Questions:
Send us a DM on Instagram @badassempires_
Email us at [email protected]
Bonus points for voice notes - we'll use your actual voice on the podcast!

--------------------
LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website

--------------------
SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

--------------------
WORK WITH ME
Baddies to the front! Learn more & apply for Empire Era here:
https://www.badassempires.com/era
...more
43min
October 28, 2025The Badass Empires Comeback Story (And Why Everything's Changing)
Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast went on hiatus, the reality of building a business while life happens, and why this year has been the hardest yet most rewarding in her entrepreneurial journey.

From trying to run two businesses while nine months pregnant to dealing with constant daycare sickness, we're serving up the messy, unfiltered truth about what it actually takes to build an empire. Plus, we're introducing our game-changing new format where YOU get to be part of the conversation.

This episode is for you if:
You're tired of perfect entrepreneur highlight reels
You need permission to slow down when life gets crazy
You want to know what building a business actually looks like behind the scenes
You're ready to join a community that keeps it 100% real

We're covering:
The real reason we went MIA (hint: it wasn't strategic)
Why Rosie's "easy" business year was actually her hardest ever
The difference between being tired and being burnt out (spoiler: most people have no clue)
How entrepreneurship saved Rosie's sanity during the chaos
Our exciting new format and how you can be part of the show

Ready to join the conversation? We're not just talking AT you anymore - we're talking WITH you.

How to Submit Your Questions:
Send us a DM on Instagram @badassempires_
Email us at [email protected]
Bonus points for voice notes - we'll use your actual voice on the podcast!

LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website

SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

WORK WITH ME
Baddies to the front! Learn more & apply for Empire Era here:
https://www.badassempires.com/era
...more
1h 4min
May 27, 2025How to Protect Your Empire: Trademarks, Copyright & IP 101 with Nadine Bedwan
You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work… or your entire business identity?

In this episode, I sit down with Nadine Bedwan — trademark and copyright attorney and Badass Careers alumni — to give you a practical, empowering breakdown of how to legally protect what you’ve built online.

From what to trademark and when, to knowing when someone’s crossed the line from “inspired by” to “infringing on,” this is the intellectual property masterclass every digital entrepreneur needs in their empire-building journey.

Whether you’re just getting started or scaling fast, this episode will make sure you’re doing it protected, polished, and in full badass energy. 👑✨

🎧 We cover:
Nadine’s journey from lawyer to entrepreneur — and how she built her own dream job
Trademarks vs copyrights vs patents: What you actually need to know
What parts of your business are automatically protected (and what’s not)
The red flags to watch for when others are borrowing your ideas
When copying becomes infringement — and what to do about it
Local vs international protection: Where to start and when to expand
Costs, timelines, and the exact process of filing your trademark like a pro
How to create signature frameworks that are protected AND profitable
The one legal shift that instantly makes you feel like a true Digital CEO

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LET’S CONNECT
Instagram @badassempires_
Website: https://www.badassempires.com/

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Connect with Nadine:
📸 Instagram: @citrinetrademarkservices
🌐 Website: https://citrinetms.com/

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SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
...more
39min
May 21, 2025 Frances Cook on Hitting Rock Bottom, Starting Over & Building a Media Empire that QUADRUPLED Her Income
Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your first baby.
That’s what happened to Frances Cook–journalist, truth-teller, and newly minted full-time entrepreneur known for her fearless reporting, media savvy, and authentic voice.
In this episode, Frances shares her journey from newsroom deadlines to losing everything she worked so hard for, to going on to build a media empire on her own terms.
This episode is packed with candid reflections, hard-won insight, and a few tears from me, ngl. If you’ve ever thought about making a leap from a “safe” job into your passion project, this one's for you.
Get ready to be fired up because Frances’s story is a powerful one that will have you feeling inspired to thrown in the corporate towel and do your own thing. Let’s dive in! 💰✨

--------------------

LET’S CONNECT
Instagram @badassempires_
Website: https://www.badassempires.com/

--------------------

SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify
Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!

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Where you can connect with Frances Cook:
Instagram: https://www.instagram.com/francescooknz/
Website: https://www.francescook.co.nz/
Making Cents Podcast: https://open.spotify.com/show/2xL5BpCt2pKJDlPN0SgbCc?si=0f7c8a978cc34a98
...more
48min
May 13, 2025Stop Being A Fraud.
Ever feel like a total fraud? Same.
This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work.
Let’s get something straight: Feeling like a fraud doesn’t mean you are one.
In fact… it probably means the opposite.
In this episode, I’m diving into:
The truth about imposter syndrome (and why it hits most when you actually care)
What the Dunning-Kruger effect has to do with your confidence
Why copying someone else’s strategy might be making you feel off
The difference between being “ahead” and being “above”
And the key mindset shift that will help you finally feel legit in your business
If you’ve ever thought, “Who am I to be doing this?” — I recorded this for you, friend.
You’re not a fraud.
You’re just growing.
Let’s talk about it.
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Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT
📷 Find me on Instagram @badassempires_
🌐 Check out my website
--------------------
SHARE THE LOVE
💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
...more
40min
May 06, 2025 A Love Letter to The Person About to Give Up
Feeling like it's not working? This one's for you.
This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you’re doing matters.
If you’re in the thick of it right now - questioning whether you have what it takes, wondering why it’s not working yet, even though you’re doing all the “right” things… please press play.
This is for the side hustler burning the candle at both ends.
The solopreneur in the dip.
The human with a big heart and a bold vision who's this close to giving up.
We’ll talk about:
💭 Why “the dip” is so real - and what’s actually happening beneath the surface
🔥 The emotional whiplash of working harder than ever with little to show for it (yet)
🛠 Why slow traction doesn’t mean you’re doing it wrong
🧠 How long it really takes to build something that lasts
❤️‍🩹 And the one mindset shift that might just be the thing that gets you through
I recorded this as an invitation to pause, breathe, and reconnect with your why.
You are not behind. You are not broken. You are not alone.
This season will pass - and you’ll be so proud you stayed in the game.
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Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_
🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
...more
30min
April 29, 2025Why You Can Copy My Content and Courses but Not My Level of Success
Let’s talk about copy cats (not the cute kind 🐱).
Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone else’s content, courses, or strategy will never bring you the results you want.
Trust me - I’ve seen it all. From a copied content piece here and there, to the person who took my entire (free!) mini course, translated it to Spanish, and started selling it to their followers 👀
I’ll be sharing insider intel into…
Why mimicry is a natural part of learning - but an awful long-term strategy
The invisible layers of success: voice, trust, leadership, and originality
Real stories of clients finding their own groove (and what happens when they don’t)
Why copying the surface-level stuff (like hooks or templates) is never enough
The danger of sounding fake, unaligned, or tone-deaf
How to unlock TRUE business growth, your way
If you've ever felt tempted to emulate someone else's brand, consider this your wake-up call to double down on your voice, your strengths, and your strategy. I’m not holding back in this episode - and by the end, you'll understand exactly why.

--------------------

Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

LET’S CONNECT

📷 Find me on Instagram @badassempires_
🌐 Check out my website

--------------------

SHARE THE LOVE

💜 Leave a review on Apple Podcasts
💜 Leave a rating or comment on Spotify

Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
...more
31min

FAQs about Badass Empires:

How many episodes does Badass Empires have?

The podcast currently has 66 episodes available.