Badass Empires

The Badass 2026 Business Vision

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My word for 2025 was "buffer."

My reality? SURVIVAL.

I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France. Had 15 private clients on the go at any one time.

And this business still did $750,000.

But here's the thing: I spent the entire year working on everyone else's business but my own. My clients were thriving. My business? Just surviving.

So 2025 needed to happen. It was the ultimate kick in the ass. The harsh lesson I needed to learn about what happens when you don't create buffer before life strikes.

And now? I'm ready for 2026.

In this episode, Jenny and I are pulling back the curtain on our entire business vision for the year ahead. Not just the revenue goals (though yes, we're talking about that too). But the feeling. The word. The projects that fall out of that vision.

This is different from our usual format. This is us getting real about what it actually takes to scale, what it means to reach your full potential, and why we're going all in on content mastery across multiple platforms.

 

This episode is essential listening if:

  • You're setting your vision for 2026 and need a framework
  • You had a tough 2025 and you're ready to do things differently
  • You're wondering how to scale without adding complexity
  • You want to hear the real behind-the-scenes of what we're building
  • You need permission to focus on process goals, not just outputs

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    We’re covering:

    • Why my word for 2025 was "buffer" but my reality was "survival"
    • The lessons I learnt from working 20 hours a week and still doing $750K
    • My word for 2026 (and the framework I used to choose it)
    • Our big goal: 150 humans inside Empire Era (and why that matters)
    • How we're expanding to YouTube, LinkedIn, and keeping Instagram + podcast
    • Why I'm stripping out all complexity from the backend
    • The turning point I'm waiting for (and why Q1 will still feel foundational)
    • How to set process goals instead of obsessing over outputs
    • Why doing less but doing it really fucking well is the strategy

      • Remember: There's a breakthrough right after the breakdown. 2025 might have been survival. 2026 is about reaching our full potential.

       

      How to Submit Your Questions:

       

      • Send us a DM on Instagram @badassempires_
      • Email us at [email protected]
      • Bonus points for voice notes - we'll use your actual voice on the podcast!

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        LET’S CONNECT

        📷 Find me on Instagram @badassempires_

        🌐 Check out my website

         

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        Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

         

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        WORK WITH ME

        Baddies to the front! Learn more & apply for Empire Era here: 

        https://www.badassempires.com/era

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        Badass EmpiresBy Rosie McCarthy