Badass Empires

Did you know you can still make BIG money with a small audience online?

It’s easy to look at other businesses' follower counts on socials with comparisonitis and think, “Geez, if I want to hit my monthly income goals, I’m going to need more followers like them!.”

The thing is, these businesses have most likely been in the game for some time and have built their following after YEARS of connecting and engaging with their audience, sharing really valuable content, evolving their offerings, and spending lots of time and money to get their business to that point.

But we don’t all start there.

The truth to the matter is that small, engaged audiences can be equally, if not MORE potent when building a business.

I know this from personal experience. In the first 8 months of Badass Careers, I was making 30k months with a very small audience because I understood that…

It’s not the size that matters, it’s about engaged followers (who are real human beings!) who feel nurtured by you, aligned with you and your offerings, and know that you’re the person to help them get from point A to point Z.

In today’s episode, I talk you through the steps of how you can make BIG consistent money while working with your dream clients with a small following online.

We chat about misconceptions around audience size and revenue, how to determine your revenue goals, understanding client needs and crafting an irresistible offer that aligns with market demand, and conversion power through community building.

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Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

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I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you don't control those platforms. If they shut down or something happens to your account, how would you stay connected with your audience?

That's where email marketing comes in. By building your email list, you have direct access to your audience, and you control how you communicate with them. And today, we’re talking about one of the most powerful tools in your email marketing ecosystem: your welcome sequence.

This fully automated process introduces new subscribers to you and your brand, helping them understand who you are, what you offer, and how you can help them.

This is your beginner’s guide to writing your very own welcome sequence that will do the groundwork for you in nurturing your audience, building trust and landing you clients!

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Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

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I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Today, we’re getting tactical.

I’m not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and thought leadership strategies.

But in how you can optimise your Instagram profile so more of your dream clients can find you, follow you and work with you and in turn, help more people and take your passion-fuelled business to a whole other level.

In today's episode, I’m going to run you through 10 fundamentals when setting up (or jazzing up) your Instagram account from choosing the right profile picture, crafting the perfect handle and bio, how to best showcase your highlights, settings you might not know exist, hashtags, and even my honest opinion on Meta verification.

Let’s optimise your Instagram profile for success and nudge people from only consuming your content to becoming a follower and an audience member of yours.

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Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

If content creation doesn’t come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthinking are getting in your way of showing up, if you care too much about what other people think, or if you struggle to see yourself as someone who can build a personal brand-based business…

Then badass, we need to chat.

Becoming a content creator is the most valuable skill you can build as it will serve you forever in your business, not just on social media.

It can feel terrifying to put yourself out there. Trust me, I get it! My first YouTube video was 15 minutes long and took me 3 hours to record! I was too wrapped up in how I looked, how I sounded and what people were going to think of me.

Now, I LOVE creating content and although sometimes it still feels eerie, I do it anyway and it always pays off.

In this episode, I share with you practical tips and mindset shifts to overcome the fear of creating content and showing up on socials and how to give less f*cks about what other people think.

P.S. Prepare yourself for a little tough love (in the nicest way possible).

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Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Let me start by saying… I love money.

I love talking about money, I love being transparent about money, and I love helping other badasses to make money while running a purpose-led business.

For most people, talking about money feels so foreign to them because, for some reason or another, it has become this rude and taboo thing to bring up. I cannot disagree with this more.

It gives us the freedom to live the life we dream about and adds more fuel to our mission to help others and make a difference. Money is just a tool but if more money is in the hands of good people then good things happen.

This is why I’m so passionate about being SUPER transparent about my revenue streams and income, and what those figures look like to give you a better understanding of how you can also make this happen in your badass empire.

In today’s episode, I give you a peek behind the scenes of my 10+ revenue streams so you can decide which ones (if not all!) you’d like to try in your own online business and give you a dose of *money-making* inspiration.

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Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Hating competition is completely normal and a very human thing.

Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when we are putting ourselves in the position of comparison.

But here is the thing, in business, competition is actually a really great thing.

It gives you the information that you need to stand out, make your personal brand more unique, level up your services and offerings, market your business, and make some data-informed decisions to separate you from the pack.

When you do this, your people will find you. You will become that visionary, that thought leader and the next big thing in your industry.

Because at the end of the day, no amount of success that your competitors have will take away from the success that you’re able to achieve. Nothing that happens to them or happens for them will take that opportunity away from you. There is enough room for everyone to succeed in their own way.

In today's episode, I‘m going to walk you through how to do your own market analysis and competitor research and look for ways that you can leverage it to stand out from your competition to fuel your business, not detract from it. You’ll also learn to overcome mindset blocks, and self-doubt and find your niche.

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Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

If you are in the beginning phase of building your online empire or maybe your business has evolved and you’re looking to do things differently, you’ll find yourself asking the question “What business model is the best fit for me right now?”.

Do you become a coach, a consultant, or a course creator selling digital products?

In today’s episode, I’m giving you the unsexy truth of entrepreneurship and what steps you first need to take before deciding on what business model is right for you.

We also delve into why it’s important to master your skillset and craft first before adding complexity, sales strategies for different business models, conversion rates, scaling your business, and how you can actually be a coach, a consultant AND a course creator at the same damn time.

--------------------

Wanna create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine!

Claim your title as Digital CEO with Your First 100k Get Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator.

--------------------

I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you!

Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you’re consistently posting every day on social media but the sales aren’t rollin’ in?

You aren’t signing new clients, you don’t have new enquiries in your inbox, or people aren’t lining up to work with you? My badass, there is a disconnect somewhere in your content machine - but what is it?

While we are purpose-driven businesses that love to make an impact and help people, we do still need clients because, at the end of the day, we’re a business, right?

In today's podcast episode, I’m sharing with you 10 reasons why your content isn’t converting into sales - with a lil bonus tip at the end, how chasing the shiny stuff (vanity metrics, likes, comments, shares) isn’t going to give you the answers, why your hooks aint hookin’, and how to create content that sells without trying to actually “sell”.

For even MORE juicy insights into creating content, be sure to listen to my other podcast episodes below:

👑 Content that SELLS: 3 Types of Content You Need to Land Clients

👑 Clocking the Algorithm - 4 Keys to Social Media Growth on ANY Platform

👑 How I Create TWO MONTHS of Instagram Content in Just Two Days

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I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you.

Are you building your online empire but have no idea where your first clients will come from?!

In today’s podcast episode, I’m sharing with you 4 ways to land your first beta clients and get your business moving forward (aka, the ultimate win-win scenario), and how to know when it’s the right time to switch from beta clients to paying clients.

Plus how to stop second-guessing yourself and if you’re using the right strategies to attract those dream clients you’ve been quite literally, dreaming about.

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I’d love for you to share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you.

Although I’ve only been a mum for a short time, I can already see how much my perspective on life, business and “success” has changed.

If I were to have a conversation with past me, I think Rosie from even just 5 years ago would be straight-up shocked to see where I am today and what I've achieved.

Jumping back into business, pumping as I record podcast episodes, being a present mum to my gorgeous little babe and integrating into this new way of living and running my business – it’s a true *pinch me* moment. To me, this is what success feels like.

And in today’s podcast episode, we’re taking a trip down memory lane to look back at my journey in business and see just how far I have come over the years. From being unemployed in 2019 to then making $150k, and then $3 MILLION in just a few years, and now being a mum too… I feel pretty darn successful.

The question is badass, do you?

Come with me in this podcast episode as we talk about what success really means and how you can achieve more of it in not just your business but your life too.

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Did you love this episode? I would love & appreciate you forever if you could share your thoughts and biggest takeaways from this episode on Instagram and tag us @badassempires_ to keep the conversation going.

And as always, I’d be endlessly grateful if you could take just a few minutes to rate and review this podcast - so much so, that if you email us a screenshot of your review to [email protected], I will send you a juicy freebie that isn’t available anywhere else to say thank you.