Badass Empires

The Engagement Emergency: Why Your Content Isn't Connecting

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From vanilla to viral - how to make your audience actually care.

Feeling like the algorithm has a personal vendetta against you? Same, badass. Same.

This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers.

With our combined experience of building multiple six-figure businesses across every platform you can think of (YouTube, Instagram, LinkedIn, TikTok - you name it, we’ve conquered it), we’re breaking down exactly why your content strategy isn't working and what you need to do instead.

This episode is your wake-up call if:

  • You're posting into the void and getting crickets
  • You think you need 100K followers to make 100K dollars
  • You're trying to be everywhere at once and succeeding nowhere
  • You blame the algorithm for everything (we're calling you out, lovingly)

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    We're diving into:

    • Why the algorithm isn't actually plotting against you
    • The brutal truth about why your content isn't getting engagement
    • How consumer behavior has changed (and why that matters more than any algorithm update)
    • Community building vs. follower chasing - and why one makes you money while the other just strokes your ego
    • The strategic approach to choosing platforms
    • Why vanilla content is the kiss of death in 2026

      • Time to stop making excuses and start making moves! 🔥

      How to Submit Your Questions:

      • Send us a DM on Instagram @badassempires_
      • Email us at [email protected]
      • Bonus points for voice notes - we'll use your actual voice on the podcast!

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        LET’S CONNECT

        📷 Find me on Instagram @badassempires_

        🌐 Check out my website

         

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        Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

         

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        WORK WITH ME

        Baddies to the front! Learn more & apply for Empire Era here: 

        https://www.badassempires.com/era

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        Badass EmpiresBy Rosie McCarthy