Badass Empires

Monetising Your Expertise

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I'm not special. I haven't done anything interesting.

This is what Stephanie told me when I asked about her business ideas.

And I'm calling bullshit.

Because here's the truth: Every single person on this planet has monetisable expertise. Every. Single. Person.

The problem isn't that you don't have skills. The problem is that you either can't see them (because they feel too easy or obvious to you), or you're drowning in so many options you can't choose.

In this episode, Jenny and I are breaking down exactly how to identify your monetisable expertise, how to choose between multiple options, and why being "ordinary" is actually your biggest advantage.

I'm sharing my own journey of choosing between French culture consulting, YouTube teaching, merch businesses, and career coaching—and the framework I used to finally decide.

Plus, we're answering two questions that sit on opposite ends of the spectrum but have more in common than you'd think.

 

This episode is essential listening if:

  • You think you don't have any monetisable skills (you do)
  • You're drowning in possibilities and can't choose a direction
  • You're discounting your expertise because it feels "too easy"
  • You think you need to be a world-leading expert to teach something
  • You're wondering if your "ordinary" life experiences could actually make you money

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    We’re covering:

    • The moment I had to choose between 7+ different business directions (and how I decided)
    • Why "earned skills" are more monetisable than natural talents
    • The School of Life exercise that reveals your hidden expertise
    • How to assess market demand without getting overwhelmed
    • Why being several steps ahead is enough (you don't need to be at the finish line)
    • The future-proofing question that saved me from building a business that would become obsolete
    • Real examples: From dick pic photography to baby name consulting (yes, really)

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      Plus, we’re answering two audience questions:

      Tami asks: "I'm digging into my superpowers and still have not reached my three niche options because I'm overwhelmed with possibilities. Do I need to decide now?"

      Stephanie asks: "I'm not special. I haven't done anything interesting. Does EVERYONE really have a business idea inside of them?"

      Remember: What's easy for you is hard for someone else. That's your business.

       

      How to Submit Your Questions:

      • Send us a DM on Instagram @badassempires_
      • Email us at [email protected]
      • Bonus points for voice notes - we'll use your actual voice on the podcast!

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        LET’S CONNECT

        📷 Find me on Instagram @badassempires_

        🌐 Check out my website

         

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        💜 Leave a review on Apple Podcasts

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        Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!

         

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        WORK WITH ME

        Baddies to the front! Learn more & apply for Empire Era here: 

        https://www.badassempires.com/era

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        Badass EmpiresBy Rosie McCarthy