Email marketing is a powerful tool... if you understand how to use it correctly. Karen Grill, email strategist and business coach, dives deep into the often overlooked world of email deliverability, authentication, and how to treat email as a valuable, revenue driving asset rather than just a task to check off.

In this episode, Kristi and Karen unpack the recent industry shifts affecting inbox placement, debunk myths about email marketing being “dead,” and share practical advice to help you protect your sender reputation and connect genuinely with your audience.

You’ll learn:

• Why email authentication and deliverability matter and how to check if you’re set up right
• What SPF, DKIM, and DMARC records are and why they’re essential
• How to spot warning signs like declining open rates or spam complaints
• Why buying email lists or adding contacts without permission hurts your brand
• Tips to maintain a clean, engaged email list and avoid spam traps
• How to segment your audience and send targeted, relevant content
• Why quality trumps quantity in email marketing
• The importance of setting clear goals before building your email list

Connect with Karen Grill:

• Free Email Resource: emailwithkaren.com
• LinkedIn: Karen Grill

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com