What's the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. Over the last few years, he's built a practice that helps brands communicate that rare – but important – selling point: authenticity.

Highlights:

• What it takes to build a strong brand today
• Why it's not a good idea to start a fashion brand "just for the money"… at least, not without this second motivator
• How to make your own fashion brand stand out in a very competitive market