The Fashion Consumer

By Brandon Roe

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly

caters to folks in the creat... more

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FAQs about The Fashion Consumer:

How many episodes does The Fashion Consumer have?

The podcast currently has 61 episodes available.

The Fashion Consumer episodes:

May 27, 2020 The Opportunity in “Contactless Apparel Shopping”
In this final episode of the season, we look at a fashion technology that has the potential to fundamentally change the way consumers try on clothing. Haniff Brown, co-founder of FIT:Match, shows us how contactless apparel shopping works, what today’s consumers think about it, and the opportunity COVID-19 represents for this long-promised, but never-quite-caught-on tech.
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19min
May 20, 2020 When Your Fashion Brand Doesn’t Find Instant Success
Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he and his team persisted. They followed customer feedback and built a better product for a very specific sort of customer. Five years later – based on the simple value proposition of custom, fitted and tailor-made T-Shirts – they’ve not only survived but thrived… and have weathered the COVID-19 crisis pretty well indeed. You’ll learn about the consumer segment that buys a higher-quality, better fitting T-Shirt and what to do when your brand doesn’t immediately find success in the market. Jess also gives some keen insights into how adding up “the simple things” can serve as an effective Unique Selling Proposition.
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16min
May 13, 2020 To Build a Great (Luxury) Consumer Experience…
Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients. He now shares that expertise as a consultant and educator at Parsons. In this interview, Christopher shares a marketing campaign (for Barneys) that drew in scores of younger affluent consumers… and successfully turned them into long term customers.
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30min
May 06, 2020 Fashion Tech Trends and Stronger Consumer Relationships
Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the London College of Fashion and has worked with the Fashion Innovation Agency. She talks about the trouble with trying to rollout a new (fashion) technology when consumers just aren’t ready for it.
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20min
April 29, 2020 The Arrival of Digital Fashion
For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry Murphy attests, within crisis can come opportunity. His Amsterdam-based firm, The Fabricant, works with brands of all calibers to create purely digital fashion products. In a world where consumers can only engage with us online for the near future, The Fabricant’s platform has become very popular indeed. In this interview, he answers a very common question: Who actually buys digital fashion?
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23min
April 22, 2020 Personalization: Your "Secret" Weapon
When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that to get a leg up on the competition, taking market share in the process. In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.
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16min
April 15, 2020 Building a Social Responsibility Brand
tentree was founded as a fashion brand with an underlying goal: to help plant more trees around the world to stem climate change. Over the past seven years, they’ve grown from a start-up selling t-shirts to a firm with a presence across North America and Europe. Derrick Emsley talks about how to use social media to build an on-trend brand and how to understand what drives a social-responsibility-minded consumer. We also discuss how to be authentic when communicating sustainable/environmental related cause
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27min
April 08, 2020 The Direct-To-Consumer World [Luca Faloni]
Luca Faloni is the product of two trends – globalization and the internet- making it easy to reach consumers directly. Luca launched his brand to serve a global clientele that wanted high-quality Italian menswear at a more affordable price. He discusses how to use personalization to deliver great customer service, better understand the market and identify new sales. Luca provides insights into the consumer that wants tailoring on par with luxury brands, but without the high price.
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24min
April 01, 2020 The Modest Fashion Consumer [Sew Elevated]
Modest fashion has grown from being associated with religion to a style embraced by the mainstream. We speak with Dr. Nicole Muhammad, a clinical psychologist and founder of Sew Elevated – a young brand that combines modest dress with unique, fashion-forward style. Learn the three factors that define “modest fashion” and discover how brands can authentically serve this segment without offense.
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23min
March 25, 2020 The (Long-Term) Coronavirus Opportunity?
The Coronavirus has brands announcing massive revenue drops. Luxury conglomerates down double digits. A global recession a real risk. But could it also be an opportunity? You’ll learn the #1 consumer-related mistake brands can make right now. You’ll hear how the “brush with mortality” phenomenon we saw after 9/11 could cause spending to bounce-back. We’ll discuss how the virus has caused emerging technology trends to accelerate and opportunities for retailers.
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16min

FAQs about The Fashion Consumer:

How many episodes does The Fashion Consumer have?

The podcast currently has 61 episodes available.