The Fashion Consumer

The Opportunity in "Contactless Apparel Shopping"


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In this final episode of the season, we look at a fashion technology that has the potential to fundamentally change the way consumers try on clothing. Haniff Brown, co-founder of FIT:Match, shows us how contactless apparel shopping works, what today's consumers think about it, and the opportunity COVID-19 represents for this long-promised, but never-quite-caught-on tech.

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The Fashion ConsumerBy Brandon Roe