Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients. He now shares that expertise as a consultant and educator at Parsons. In this interview, Christopher shares a marketing campaign (for Barneys) that drew in scores of younger affluent consumers… and successfully turned them into long term customers. He discusses what it takes for luxury brands to authentically connect with their customers in the age of Corona. And what he's telling his students at Parsons as they enter a very uncertain future in the world of fashion.