When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, taking market share in the process.

In today's market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.

Highlights:

• An in-depth look at how one direct-to-consumer lingerie brand uses personalization to deliver a truly unique experience.
• The key difference between "personal service" and "personalization" – and why it matters.
• The psychology behind getting "permission to sell" and why every brand should do it.
• How to get started with your own personalization system (7 Steps).