With 17 years experience, Elaine uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the market. You’ll learn the surprising reason why a focus on short term financial success can hurt the long term prospects of a brand, 5 ways to connect with your consumer in a way that makes her WANT to do business with you and the 4 elements that turn a “customer” into a proper “brand ambassador”.

Respected wearables industry leader Seetal Fatania shares the three elements of a great wearables product and why it’s a bad idea to try to be “revolutionary” (and the approach that works better). She discusses why it often pays to have less tech in a fashion tech product and why most wearable products fail. And, for designers of wearable products – the #1 most important question to ask yourself before you get to work.

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer Becky Yee shares insights on her craft, it’s worth it to listen. You’ll learn what it takes to make a great photo campaign in today’s market. She’ll explain the proper role of the photographer in creating a powerful visual statement, something that goes beyond the image itself.

Ana Roncha is Course Director for the London College of Fashion’s flagship Masters in Strategic Fashion Marketing.

We have a frank discussion about whether consumers are willing to pay more for sustainable clothing. And we look at how fashion brands can successfully communicate their sustainability credentials without coming across as fake.

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer. You’ll learn how to make your customer go “What?!!” (in a positive way). You’ll learn a simple but brilliant way to engage your customers to chase a corporate charity goal (in this case, donating bras to underprivileged teens).

If you're a size A, you're a tomboy. B-C, you're normal. Size D, sexy. Anything more is too much. As our guest, bra-fitting expert Kimmay Caldwell, explains, this simple letter has a huge effect on self-esteem. Why this is and how to reframe the conversation to empower the fashion consumer is our focus today. You'll also get practical advice for brands trying to adapt to the demand for transparency, sustainability and inclusiveness.

Fashion designer by training and serial entrepreneur by temperament, Rachael McCrary has seen a lot, done a lot – and learned a lot – over her 25 years in the business. In this wide-ranging interview, we talk about why the days of going viral with no budget are over and the marketing “secret” that made Oprah, Goop and Spanx winning brands.

You’ll learn the 3 elements – based on your values – that make you stand out in the market.

We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

We'll talk about the details of a $1 billion fashion niche that’s set to grow quickly as our population gets older.

Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.