11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

• How 11Honoré used an "obvious" void in the market to create a brand that attracts exceptionally loyal customers.
• Thoughts on how the curvy fashion market has changed over the years as more fashion choices are made available to this segment.
• We discuss two objections common to customers in this market segment… and how 11Honoré was able to overcome them in a respectful way.
• The benefits of building a personal relationship with your customer base.

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.

• The 8-step process guiding today's modern fashion consumer from interest to purchase (and beyond)
• How to use a sales process to turn a first-time customer into a repeat buyer
• The moment when consumers really choose to buy (it's often long before they set foot in a store or start shopping online)
• Understanding when the sales process actually ends (and no, it's not at point-of-purchase)

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages.

Highlights:

• What's driving the return of word-of-mouth marketing
• What fashion consumers expect from their favorite brands… and what brands need to do to deliver on those expectations
• The big opportunity for brands willing to think outside the standard fashion marketing box 

"The Retail Apocalypse" is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo's and IndoChino get it… having made the jump from purely online to retail locations. In this discussion, you'll find out why.

Highlights:

• The 3 big advantages fashion retailers have over online channels
• What it takes to deliver a great in-store experience (highly practical)
• Simple steps retailers can take to leverage their natural advantages

Asket is a very different fashion brand. They don't rely on seasons or drops. They don't change up their product lines very much. They don't offer discounts or have sales. And yet, over the past five years, they've made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August Bard Bringéus tells us how they did it.

Highlights:

• How to use crowdsourcing to prove market demand… they raised more than 4.5x their goal in three weeks. 
• How to introduce real transparency in a supply chain – and why most fashion brands will never be able to do it.
• How to build a fashion brand that doesn't rely on constant product change and style turnover.

Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their "fine art apparel" is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share what they've learned along the way.

Highlights:

• How Limitato combines apparel and fine art to create a new and growing fashion category.
• From Millennials to Gustav's dad… the sort of consumers buying into this new concept.
• What "consumer maturity" means to buying behavior over the seasons.
• The Challenge: Balancing the demands of sustainability with the demands of the consumer.

The "retail apocalypse" has been making tons of headlines recently. More than 9,300 store closures were announced in 2019. Macy's is kicking off 2020 with a plan to shutter 29 locations. But is it really an "apocalypse" or simply the result of the old leaders losing touch with their consumers (and paying the consequences)? As pulled from recent interviews he's done across the country, Brandon Roe offers a different perspective. 

You'll discover:

• A most important trend in 2020 – what 63% of respondents in one survey "expect" as a matter of doing business (that sadly many brands don't currently offer).
• What's really causing the "Retail Apocalypse"… and the opportunity it's creating for new and innovative brands.
• A simple (and free) way to collect all the market intelligence you'd ever need on any given market segment under 40 (six specific sources). 

Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today's conversation, he reveals some of the most important insights shared on those interviews. 

You'll discover:

• How the constant noise online will continue to drive consumers towards real life experiences in 2020.
• Thanks to the tech sector, 63% of consumers "expect" a new standard of service traditionally found just within the world of luxury. An important trend you need to consider in 2020.
• How (and how not) to use consumer values to sell more to the most profitable consumer segments.
• Stories from a hyper-competitive fashion segment: How to use "experiential retail" to fight back against the culture of discounting. 

What's the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. Over the last few years, he's built a practice that helps brands communicate that rare – but important – selling point: authenticity.

Highlights:

• What it takes to build a strong brand today
• Why it's not a good idea to start a fashion brand "just for the money"… at least, not without this second motivator
• How to make your own fashion brand stand out in a very competitive market

In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today's fashion consumer.  

Highlights:

• Counteracting the negative aspects of the fashion industry with "positive fashion"
• "Is yellow really the happy color?" A proper answer to a (deceptively) simple question
• The surprising (and perhaps counterintuitive) role fashion plays in the queer community
• Insight into a key difference between the best and worst brands on the market today (one that has nothing to do with product)