11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they teamed up with well-known luxury brands to offer their customers beautiful clothing in sizes 12-24. You’ll hear how they used a void in the market to create a brand that attracts loyal customers. We share insights on how the curvy fashion market has changed as more fashion choices are made available. Plus, we’ll discuss the benefits that come with building a personal relationship with your customer base.

Brandon and Kim (The Fashion Consumer Head of Research) discuss an important topic every fashion marketer should understand: how the modern consumer actually buys. Brandon shares the 8-step process guiding today’s modern fashion consumer, from interest to purchase, and how to use a sales process to turn a first-time customer into a repeat buyer. He talks about the moment when consumers really choose to buy and the importance of understanding when the sales process actually ends.

Stephanie has worked with the likes of Swarovski and WGSN. She is a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages. Today she shares what’s driving the return of word-of-mouth marketing and the big opportunity for brands willing to think outside the box. She gives insights into what fashion consumers expect from their favorite brands and what brands need to do to deliver on those expectations.

“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo’s and IndoChino get it… having made the jump from purely online to retail locations. In this discussion, Brandon shares the 3 big advantages fashion retailers have over online channels… and what it takes to deliver a great in-store experience.

Asket is a very different fashion brand. They don't rely on seasons or drops, don’t change up their product lines very much. They don’t offer discounts or sales. Yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August tells us how they proved market demand using crowdsourcing. He’ll share what it takes to build real transparency in a supply chain and why most brands will never be able to do it.

Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share how Limitato created a new and growing fashion category. They discuss the sort of consumers buying into this new concept. And, they address balancing the demands of sustainability with the demands of the consumer.

More than 9,300 store closures were announced in 2019. But is it really an “apocalypse” or simply the result of the old leaders losing touch with their consumers? You’ll learn about the most important trend in 2020. He’ll discuss what’s really causing the “Retail Apocalypse" and the opportunity it’s creating for new and innovative brands. And he’ll share a simple way to collect all the market intelligence you’d ever need on any given market segment under 40.

Host Brandon Roe, has discussed 2020 consumer fashion trends for a number of radio stations across the country and today he reveals the most important insights shared on those interviews. Hear how the constant noise online will continue to drive consumers towards real-life experiences in 2020. Learn why 63% of consumers “expect” a new standard of service traditionally found within the world of luxury. He also details how to use “experiential retail” to fight back against the culture of discounting.

What’s the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. In this interview, you’ll hear what it takes to build a strong brand today and why it’s not a good idea to start a fashion brand “just for the money”… at least, not without this second motivator. Plus, he’ll share his thoughts on how to make your own fashion brand stand out in a very competitive market.

Aurore Bardey, brought her psychology experience to an industry hungry for a better understanding of today’s fashion consumer. Hear how she is counteracting the negative aspects of the industry with what she calls “positive fashion.” Get a better sense of the answer to the simple question, “Is yellow really the happy color?” And, based on her research, you’ll gain insights into the surprising role fashion plays in the queer community.