Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.

• The 8-step process guiding today's modern fashion consumer from interest to purchase (and beyond)
• How to use a sales process to turn a first-time customer into a repeat buyer
• The moment when consumers really choose to buy (it's often long before they set foot in a store or start shopping online)
• Understanding when the sales process actually ends (and no, it's not at point-of-purchase)