The Fashion Consumer

Fashion Consumer Trends in 2020


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Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today's conversation, he reveals some of the most important insights shared on those interviews. 

You'll discover:

  • How the constant noise online will continue to drive consumers towards real life experiences in 2020.
  • Thanks to the tech sector, 63% of consumers "expect" a new standard of service traditionally found just within the world of luxury. An important trend you need to consider in 2020.
  • How (and how not) to use consumer values to sell more to the most profitable consumer segments.
  • Stories from a hyper-competitive fashion segment: How to use "experiential retail" to fight back against the culture of discounting. 
...more
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The Fashion ConsumerBy Brandon Roe