Luca Faloni is the product of two dominant trends – globalisation making it easy for talented folks to move in search of opportunity and the internet making it easy for brands to reach consumers directly. After seeing the direct-to-consumer trend firsthand in Silicon Valley, Luca launched his eponymous brand to serve a global clientele that wanted high quality Italian menswear at a very affordable price.

Seven years later, with a strong web presence and retail stores in London, Sweden and New York, he proves how this model can work. 

Highlights

• How to use data-driven personalization to deliver amazing customer service, better understand the market and identify new sales opportunities.
• The hardest thing about running a direct-to-consumer brand.
• Insights into the sort of consumer that wants tailoring on par with the greatest luxury brands, but without the high price.