In this episode of the "10/4 @ R4 Podcast", our guest is Daniel Bertelson who is the Director Of Opportunities at RE/MAX Preferred in Madison, WI.

Just a "heads up" ... this episode gets "real" ... because Dan gets unapologetically "REAL" with all of us.

We hear the word "authenticity" thrown around a lot. Sometimes, even presented as a marketing strategy ... but it is the exact opposite. I've seen the impact of authenticity grow immensely in recent years and I believe you'll find it very difficult to take your to another level without it in the years ahead.

So what is "authenticity"? James Noble sums it up this way ...
"Simply put, being authentic means staying true to who you are, what you do and who you serve. In an environment in which more human elements matter it creates value and benefits for your followers as well as improving your business."

Michael Bianco-Splann says there are 5 competitive advantages of being "authentic". They are ... 
1. Authenticity ignites human connection
2. Authenticity opens the door to vulnerability — and unity
3. Authenticity allows you to learn about others, including your customers
4. Authenticity moves you into the present
5. Authenticity changes your world perspective

Dan also "gets real" about who his wife would want to play him in his biopic.

You can follow and watch the series at REVideoStudio.com.

Join us again next week for a new episode. Thank you for listening!